How to Install Google Tag Manager on a WordPress Site (2023)

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Watch this video to learn how to install Google Tag Manager (GTM) on a WordPress site in 4 minutes.

Google Tag Manager works using "tags", "triggers" and "variables". You can learn about some of these basics in the blog linked below.

With Google Tag Manager, you can deploy tags to your site in a cleaner and simpler way than hardcoding them into the backend of your site. For example, your Facebook Conversion Pixel and Google Analytics 4 can be installed through Google Tag Manager. GTM also allows the flexibility to create custom events to track specific actions you want to record on your website.

Have questions or comments? Leave them in the comments. I'm always up for learning more...and for new video ideas.

There's typically a new video every week or two about GA4 or Google Tag Manager or Looker Studio or sometimes Google Ads or SEO. If you want to follow along with what I'm learning (trying to learn) you can subscribe at the link below:

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Google Tag Manager and Google Analytics can be hard, but there is someone whose yoke is easy and whose burden is light.

Rest easy. Mathew 11: 28 - 30

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Thank you! This is exactly what I was looking for. Straight and to the point.

Carlotta_Lee_Ray

I rarely subscribe to receiving email from anything anymore but I totally signed up for yours because you give amazing information!! Thank you 🙂👍

AJS

As always, clear and succinct instructions! Much easier than I would have thought.

nickdrishinski

You're the best video on this topic. I am so thankful I came across your channel. Wish you best sir.

jagadishvegi

simple and straightforward explanation! Thank you

ganeden

Excellent, simple and straightforward explanation. Very good, made the installation easy.

alancraig

Very clear, thanks, it solved a few issues for me

daveg

" Its not to bad isnt it" that definitely was my reaction as well lol

DAndrewSaunders

wow thank you! I thought it was going to be a lot of work hahah. I really appreciate you!

NedaBoin

Easy and good - thanks heaps for the tip

Moment-Captures

Thx! Short and clear, can it be better :)

Kestisr

Thanks, my only issue is that the script is not placed at the top "as high in the <head> tag as possible, any workarounds there? 🤔

HamidMN

hey, really helpful video.. I was wondering, what if I paste the codes directly in Theme Editor, header and body pages? Cheers

andreaguerra

when you installed the GTM using that plugin, lets say i make a new page on the website like new blog/article page. is the GTM will automatically installed in the new page?

luki

What about the body tag? I see only header and footer in this plugin

monazahra

Do you recommend using Google Tag Manager without any prior training?

Nyeeeesh

Hi, please could I do this without plugin !

BobBob-duso

If we have google sitekit should be uninstall it and then use the GTM?

AbdullahInayat-dd

why would you place the GTM snippet that belongs in the body in the footer?

DouweTjerkstra-my

Just wondering, why are you using this plugin to install the code snippet? Why not GTM4WP by thomas geiger? I saw GTM4WP also has something with datalayer? Does HFCM add this automatically too? I'm really not that advanced but trying to figure out the best way possible to set up my analytics and gtm

Kproductions

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