Lego - The Rise and Fall and Rise Again

When I was a child, I used to be obsessed with Lego. At first, I was attracted to solely the Lego Bionicle sets. But then, at some point, I began using other sets as well. Lego had cemented such a strong position in the toy market that I would have never thought it would one day come close to bankruptcy. So, what really pushed the giant to the brink of collapse? Let’s dive in.

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