92% of Musicians Got it Wrong - Here's Why It's So Hard

Find out why 92% of musicians got it wrong and why the music industry is so tough. This video will shed light on the challenges musicians face and how to navigate the industry successfully.
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[thisislogout]

The industry exists because music is a powerful tool to steer and shape the culture of people, not because of a person's talent. I gave up the dream of "making it" in music. The more I learned about the way the business works, the more I withdrew from it. Great video!

[massculini]

People never listen to music, they listen to brands . Your music will sell as long as it is attached to something popular that people relate to .

[averychilco]

Dude this is the greatest podcast about any musical topic, you should have named it, "Psychology of Musicians." Thanks

[kenster]

Excellent topic and very well said, Terence. I was a guitarist mainly doing blues for well over 40 years. One band I was in was together for almost 20 years. We gigged most weekends and we were happy with that. All of us had regular day jobs, mine was in aerospace business mgmt. Yes, it would have been nice to become well known in music however it's really harder than one thinks!! All your points here are VASTLY important if your goal is to make it solely in music. My day gig allowed me to work with some of the brightest engineers that ever lived. As it turned out, I really never missed not making it in the music industry. Everyone needs to find their niche. 🙂🙂

[waynebouligny]

To be a musician, talent is everything, (Session player). To be an entertainer in the music business 92% have it wrong.

[Dadee]

*Facts. The casuals/normies will relate to feelings more so than talent. It's how the world works. So as long as you can make the audience feel good, you'll have a successful career. And this applies to every profession.*

[skasteve]

Another thing to consider, is relocating. Certain places are more likely to be receptive to your music. Music talent scouts tend to trawl the same few areas to look for new talent.
Jimi Hendrix relocated to London. It kick started his career. Chrissie Hind was living in Paris when punk first hit, she high tailed it back to London, because she was aware that something was happening there. Iggy Pop was resurrected by meeting David Bowie and moving to Berlin to work with him.
A lot of early American punk bands in the mid seventies, moved to New York, because there was a pool of like-minded people there. It's not just that talent scouts and fans were there. Band members could meet people from other bands and learn new things, conversley, you might be doing something that the local bands might not be familiar with, so your stock as a musician will rise.
Different scenes have different epicentres, depending on the time, it has been places like Nashville, Seattle, London, New York, L.A. Detroit, San Francisco. Although the internet has made this less important now, it could still be a factor.

[throckmortensnivel]

Rule Numbre One: If you're on stage for any other reason than you like playing music in a live setting, you're in the wrong place. of aspiring musicians barely make enough money to pay for their gear. Many very good musicians and songwriters never achieve recognition in their lifetimes (Vincent Van Gogh never sold a painting in his life. Now each one is worth many millions). So, play because you enjoy playing. Then you won't be disappointed.

[Spritsailor]

It can be dog eat dog in the music world. There are many people playing instruments that have narcissistic personality disorder; it's all because the limelight brings in people who need approval to survive and they will stop at nothing to get it.

[Shadesingrey]

Thanks for this Terence. Your videos are always on point. Turning down gigs and opportunities that dont lead anywhere is a part of the journey too!

[miraraven]

Very informal and insightful! Thank you 🙏🏾

[Bryantthewizz]

It's good to keep up with the new styles of music, but the money shows i.e. corporate and private events tend to pay more for older music. At least, that is my experience. In order for the church players, I know, to make money, they have to conform to the above and play the songs correctly. They usually seek impress other musicians. The common audience still likes good songs.

[therealmusicianaire]

You're 100% spot on. In the 90s I was the most working musician in my region, and it's because I had the talent and versatility to get almost any type of gig, including fill-ins, my own band and solo work.
These days it's whole different game. I have the same skills, but I have to be more than that to get the gigs. Sad but true.

[prschuster]

In the 1980s, mediocre punk bands got recording deals. It wasn't about their talent. There was a fan base attracted to the rebellious aura of the punk scene. If you knew the right people, and if you could convincingly project that attitude without looking phony, you had a chance at success. Know your audience.

[DelDuio]

Can verify, I have a blast playing live and being in a band but we spend a ton more than anything we ever get back (if anything!)

[munavir]

It just means that she is in a wrong competition. The competition is not about the talents. Its about the marketing. The talent word from the competition is just a misnomer. Because the truth is not about the talent. It should be marketing. American got marketing show. That should be the title of the show.

[Ston]

"Raw talent is not enough. You should always get some formal training." - Billy Joel

[RES]

Spot On! I’ve had this same conversation several times over.

[TheTektronik]

Sucess in any sort of pursuit requires adaptability.

[remchelseateam]

Thank you for this explanation. I'm not a musician but I always had this question in my mind.
Why these extremely talented gospel singers, or that friend of mine(we all have that friend) who sing perfectly, is not selling disks and get rich?
On the other hand the Autotune merchants are making millions.
Now I understood 😮

Keep it up 🎉