Why is Dabur Betting Big on Digital Marketing? | Marketing Case Study | MyCaptain

In this marketing case study episode of MyCaptain, we will uncover the insights behind Dabur's genius marketing plan to embark on digital marketing landscape in India.

Video Chapters:
00:00 Introduction
01:17 Digital Landscape in India
02:19 Dabur India Digital Journey & Intiatives
08:00 Conclusion

For 30-40 years, Dabur was primed into using traditional media, but the brand has realised that digital marketing is a great fit for the transformation of Dabur brand.

There are millions of people on the internet, and Dabur speaks to all of them, so it made perfect sense to embrace Digital really fast.
​
"The vision which we see for ourselves in this digital journey is that Dabur should become the lighthouse for all the Indian brands on digital medium." - Krishan Kumar Chutani ( Executive Vice President, Health Care and Foods, Dabur India Limited. )

About MyCaptain:

MyCaptain is the only school for new age creators and marketers. Your source for all things content and marketing.

Through the episodes we wish to inform, educate and upskill the future generation of marketers and content creators.

At MyCaptain, we can pursue our dream careers with LIVE online courses that focus on career development and are extremely outcome driven.

Industry Experts from top brands like Meesho, Zomato, CRED, Uber, Amazon, Lenskart and more come together to help us achieve our dream jobs. With 100% Job or Placement assistance in the fields of Digital Marketing, Graphic Design and Content and Copywriting be ready to take the leap.

With immense focus on quality and learning outcomes, the LIVE courses see industry-leading completion rates with over 70% users happy to recommend MyCaptain to their peers.

MyCaptain is a community of 2,00,000+ learners who are redefining their careers by taking the right steps. We empower our mentees to learn from the best in the industry and provide practical knowledge.

#dabur #daburindia #mycaptain

[MyCaptainOfficial]

Your Dream is Just one CLICK away !!👇
Get guaranteed job opportunities along with training from industry experts:

[SaifKhan-brtz]

Superb performance sir and marvelous style to understand us a unique case study.. i got it that how digital marketing influence our audiences specially among young generation...