Harvard i-lab | Startup Secrets: Building Products Into Companies - Sensable Case Example

You've figured out your value prop, you've got a great product under development. Now what? How can you develop a roadmap to build a company? VCs often qualify deals as being a "feature" a "product" or a "company." Which do you have and how will you get where you want to go?

In this segment, Bob Steingart, former President of Sensable Technologies, talks about his company's journey from product to company, and the many challenges along the way.