How Mankind's GENIUS STRATEGY turned Preganews into a Market Leader?: Business Case study

Today's episode is very very special because today we are venturing into a new category of business case study which is the Pharma industry and the brand that we are decoding today is a brand that we all know about which is Preganews! But while most of us only know preganews as just another pharma product, what we don't know is that Preganews is almost a monopoly in its category with a market share 82%! In fact, in the past 3 years, their market share has been increasing at a crazy rate going from 67% in 2019 to 74% in 2020 79% in 2021, and 82% as of Dec 2021!! 
and what is even more fascinating is that, in spite of being a market leader by such a huge margin they are already laying the foundations to become a monopoly in the next 10 years also!
So the question is How did Preganews achieve such an incredible position in the market?
What was their strategy? How are they preparing to become a monopoly in the market?
and most importantly, what are the lessons that we need to learn from this wonderful case study?

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#thinkschool #preganews #mankindpharma #anushkasharma Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

[atulkumar]

Hitting a million within 11 months is insane. It proves the power of consistency!
Ganesh hardly or never skipped the 2 videos per week tagline. Kudos bro ✨

[omkar_mahapankar]

One of the few gems who is creating such high quality(educational quality) content and sharing business strategies of big companies in so simple format. Keep up the good work

[savita]

Congrats for hitting 1 million milestone. The most value adding channel for business aspirants on the internet

[vineetrana]

Been following your YouTube journey for quite long now, it gets more professional and entertaining each time ❤️

[jagjeevankashid]

I followed this channel when it has subscribers base of around 86k-90k and now it's 1 million 😀 that's for your consistency and Krudos for your research and team

[varshavageesh]

Thanks a lot Think School teams. You never disappoint us. ❤

[slnarayanan]

Hai Buddy,
I am extremely proud and happy to be a part of your channel. Your each and every case study shows your knowledge and research about the particular product. Great. Congratulations. Keep up the good work.
Moreover, reaching 1 million subscribers within a year is not an easy task. Also, 97% of your explanation about the product in your video is in English & that too in high standard English which is only understandable to those who has an urban education. I believe most of your subscribers will be above 25 -27 and 40 - 43. Kudoos to your videos and efforts you put into it.
GOD BLESS YOU AND YOUR FAMILY.
GOD BLESS US. Expecting the same fire and flow in your coming videos. ALL THE BEST DEAR..
🙂🙂🙂

[RohitSharma-pkwu]

This chap is just superb and genius in capturing the underline thoughts behind every case study he presents.
I hope you are not an MBA grad. 😀
But still you are thinking way ahead from mba grad, actually you could be the best consultant for top notch consulting companies in world. Great job, keep reading and sharing.😀😀.

[TheSUTI]

Thanks Ganesh for creating this video! Really appreciate your effort on this. I am a Pharma-HealthTech Leader in Data Science. It would be great if we jointly work on creating a video to spread the awareness around how Statistics/AI/ML/Tech can transform this Industry in the coming years!

[smrutisiktathapa]

Hey Ganesh, I have been following you since few days and although I am teaching Sociology at University level, I try to gain knowledge about other disciplines as well, so I can relate things in my class. There is a request from my side, please do not always say that professors have doctor degree and superego. We 90s kids are trying everyday so hard so that we can deliver quality lecture with contemporary relatable examples. It has been six years I am teaching Sociology at University level, still I try to update myself with global Political economy and other required contents, so that my teaching can benefit our young minds. Not all government teacher/ professor has ego. I am ready to admit, I might not be knowing things which our young students might know. I do understand your point as well, because when we were students, we have also gone through the same. But still I found my mentor at University level.

Regards

[thelazyrabbit]

I liked how you touched a more accessible topic here, and gave a more sensitive topic which might not be brand suitable as homework

[Soniya-wnnu]

Congratulations for 1 million subscribers bt u deserve much more than this nd you will get that.. thank you 👍🏻

[raunaksharma]

Please do a video on geroge westinghouse...he played a crucial role in the first industrial revolution and is like the tata of usa. He transformed the railways and is also the reason we have weekends and AC electricity power.

[starboy]

Hey viewers, was it only me or you too Shiver throughout the video by seeing such a beutiful thing Mankind is doing, by removing such a huge problem from a Indian society. My perception of Mankind is wholly changed now, earlier i had a not so good perception due to those vulger advertisement.
Thanks #ThinkSchool for such an amazing case study

[gopalkrishna]

Congratulations on reaching the million subscriber milestone. A beautiful way of presenting an idea also inspires me a lot to set up an enterprise in the coming years.

[harishgupta]

Expanding the market reminded me of Lifebuoy.
Maybe, 20-30 years from now there will be new players and a lot of competition but it will be all thanks to the effort by Mankind.

[vedantdalal]

Congratulations for 1M milestone.
You are so great...Your case studies are very understandable

[akashagarwal]

Hey man, the way you speak can win wars. Keep it up, lots of fire in you to learn from & inspire myself.

[parthmehta]

Sir I am a 12 year old from Dehradun I have a startup plan I have learnt a lot from you you are my role model if once you could hear it from me on zoom
it will be my honour

[ghanik]

What a magnificent start for a sensitive topic of India...
Hats off brotha... 👌🤩👌