How to Grow Your Barber Business Without Relying on Social Media Fame

Why Going Viral Isn't Necessary: The Power of Word of Mouth for Business Success

In this episode, we explore the myth that you need to go viral on social media to build a successful business. With almost a decade of experience in social media, I've amassed a significant following, yet the real game-changer has been word of mouth. Learn about the importance of satisfied customers, engaging with your local community, and strategically using social media and paid ads to grow your business. Discover practical tips on how to focus on client relationships and local engagement to build a sustainable, thriving business.

00:00 The Struggle of Gaining Traction on Social Media
00:55 The Power of Word of Mouth Marketing
01:55 Mapping Out the Customer Journey
02:42 Focusing on Local Engagement
03:25 Consistency Over Virality
04:15 Building Real Relationships with Clients
05:19 Leveraging Local Partnerships
06:06 Showcasing Your Business on Social Media
07:01 The Importance of Paid Ads
08:38 Targeting Local Audiences with Ads
09:43 Final Thoughts and Encouragement

Pie Accounting small business owners reach their financial goals:

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[handsomebarber]

Word of mouth has been wild for me, been running a shop since 2015 and word of mouth is still very alive

[RyanBfromNYC]

word of mouth is still the best. ive never posted a haircut photo and ive built up a full book in 2 major US cities. every barber has the same photos of the same haircuts on social media. i still have photos of my haircuts and i use them to self market in booksy. if you are a people person, consistent, conscious of other peoples time and friendly these work best in developing an organic barber business.

[PENCILSandTRACKS]

Mannnn this video is GOLD. Thanks big bro

[kklipz]

Getting involved in the community is huge! I got invited to come speak with the barbers at the local high school. They heard about what I do and see me alot social media posting.

[brunomuniz]

I’m killing it with my Google reviews right now. I’m the most reviewed Barber at the shop. I’m in, but these are some really good gyms you’re dropping. Thank you.

[joshkerto]

You’re the most valuable influencer rn

[Ktbcuts]

Glad the videos are back miss the knowledge

[michael]

Always good to hear the GEMS from you ✅

[partyflix]

Great video. Word of mouth advertising is gold.

[abovethefade]

Thank you Bossio! Great advice and roadmap ✨

[shalomninziza]

I started in a new area two weeks ago and it's going crazy because of an ad i ran combined with my service

[tiernytassler]

Appreciate you his vid Chris Bossio, I was being tempted to go down a black hole, lol!!

[localleverageai]

Going viral ain't it! Word of mouth hits diff, but fragmented channels make it tough. Who else feels this struggle?

[alexcarino]

“You’ll get a girlfriend faster talking to them in person vs creating the best dating profile picture out there”

[ernestomartinez]

For the past 2 years I've been cutting the same 5 people because I'm too afraid of telling me people to cut their hair w me

[ernestomartinez]

Without headlines replicating 6 figure is hard