GA4 Calculated Metrics - What, Why, & How

Natasha teaches you how to use the Calculated Metrics feature in Google Analytics 4. She covers their limitations, uses, and how to take action from the data!

👨‍🔬Check Out The Lab👩‍🔬

👇 Grab The Dashboard Cheat Sheet 👇

👇Start Exploring Your Marketing Teams Data👇

0:00 - Intro
0:15 - Get the Dashboard Cheat Sheet
0:41 - What are Calculated Metrics
1:45 - Creating Calculated Metrics in GA4
2:21 - Limitations of Calculated Metrics
3:15 - Percentage of Active Users
4:59 - Using Calculated Metrics in Reports
6:55 - Interpretings Calculated Metrics Data
8:50 - Wrap Up

Learn On Your Own!