GameCamp: Practical LTV calculation based on retention

Dreamloft Case Study - Practical LTV calculation based on retention data

Roberto Sbrolla - AppAgent, Mobile Marketing Lead

In this case study, we will practically describe the thought process (and show & explain the actual work) that had to be done to allow DreamLoft's team to understand and predict the long-term LTV, payback time, and predicted ROAS for their main game - which allowed them to gain confidence and move their UA efforts to the next level.