GameCamp Webinar - Measurement and analytics for gaming and app business

Building the measurement stack and analytics competency in the company are one of most important requirements for growing in scaling any gaming and apps business. It is especially important once a company is preparing for some Growth and User Acquisition activities.

During the webinar we will present:

A few approaches to develop measurement systems in the company

How to make sure we measure the right KPIs and develop analytics capabilities in the company

How to grow the analytics team in the company?

All presentations are based on examples and case studies.

Agenda

15.00 - 15.30 - Adam Longhorn, Head of Analytics at Reality Games
Building the BI system and analytics capabilities at the company based on Reality Games example

15.30 - 16.00 - Martin Jelinek, Head of Marketing at AppAgent
Building cost-effective mobile product & marketing app analytics based on Google Cloud, Firebase and Big Query. Examples and case studies

16.00 - 16.30 - Michal Grno, Head of Marketing Analytics, at Pixel Federation
Data Science and Marketing Analytics behind User Acquisition. Pixel Federation's approach and learnings

16.30 - 17.00 - Discussion and Q&A session
Michal Grno, Head of Marketing Analytics, at Pixel Federation
Martin Jelinek, Head of Marketing at AppAgent
Adam Longhorn, Head of Analytics at Reality Games
Mariusz Gasiewski, CEE Mobile Gaming Lead at Google

Speakers

Adam Longhorn
Head of Analytics, Reality Games

Head of Analytics at Reality Games. Worked across Mobile Gaming, Grocery Retail, Telecom and Finance sectors in various analytics and project management roles. Passionate about solving problems (especially data puzzles), working with people and moving the team forward.

Martin Jelinek
Head of Marketing, AppAgent

Martin started in gaming in 2010 and two years later he founded BeerDeer Studios which produced Nyrthos – an action RPG for PC, Mac and mobile. After progressing from the Marketing Manager over to Marketing Analyst, Martin is now Head of Marketing at AppAgent where he oversees a team of five. For Studycat, he led the analytical project and served as the client’s account manager.

Michal Grno
Head of Marketing Analytics, Pixel Federation

After getting a Master's degree in Applied Mathematics and quitting a job at a bank, Michal joined Pixel Federation in 2014 as a data analyst to support one of the smaller projects back then – Diggy’s Adventure. During his time on Diggy’s, he mostly focused on improving monetization using custom segmentation strategies. Couple of years later after launching the game on mobile, it turned out to be the biggest success of Pixel Federation. As a consequence of successful launch there was a need for a dedicated data guy in the marketing department to support the huge increase in marketing spend. Currently he’s working as Head of Marketing Analytics in Pixel Federation – taking care of everything from data collection, through ROAS prediction to building the right tools for UA managers.

Mariusz Gąsiewski
CEE Mobile Gaming Lead, Google