Decoding the Business of K-Pop

Hundreds of concerts, thousands of artists, and millions of fans. Bands like Blackpink, BTS, EXO, Red Velvet and many more have become household names. Altogether this has made K-pop a $9.3 billion industry, now at a crossroads. The business is in need of a further global expansion to sustain its growth. We hear from industry pioneers shaping the next generation of stars and go behind the scenes with boy band RIIZE.

Read more on Bloomberg:

00:00 Introduction
01:34 Background of K-pop
02:24 Step 1 of K-pop Idol system
03:00 Step 2 of K-pop Idol system
03:24 Step 3 of K-pop Idol system
05:12 Step 4: Debut & Boy band RIIZE
06:45 English in K-pop
07:34 K-pop's business model
08:43 K-pop at a crossroads

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[userunknown]

I'm the one who have spent lots of money on Riize😂 I cannot stop supporting them.

[yoroyorooshi]

6:27 6:40 SHOTAROくん 異国で謙虚に努力を重ね, RIIZEという素晴らしいチームでデビューしてくれてありがとう、君の才能と実力、人柄の良さは正に日本の誇りです！

[mafervalverde-]

Thank you so much Bloomberg for having RIIZE 🧡

[laurencefirmo]

I’ve been idolizing a lot of kpop groups for years, but it’s only Riize who made me come to a concert. This is how it’s impact really is significant to my life🧡🧡🧡

[Riize_lover]

감동적이다.. 조금이나마 멤버들 진솔한 얘기를 들을 수 있었던 시간이었다..

[hania]

Why is wonbin the only one not talking

[yuh]

BRIIZE IS HERE FOR U RIIZE🧡🧡 Hi Sohee!!

[just_a_breeze]

Riize is an epitome of youth and growth 🧡

[AriaKSongPrincess]

Riize has definitely made waves in a short amount of time. Shotaro is the best dancer!!! They all perform really well. With "Impossible" and "Siren, " both the songs and the dance challenges made the playlists. Hope to see them continue to do big things⭐

[lamkawan]

Thanks Bloomberg for having Riize on your channel ❤ Sungchan thanks for learning English hard 😇 将太郎ありがとうあなたのダンスは最高です

[ann]

Why didn't wonbin speak a single word

[Ariaa]

The way riize has most of the screen timing I really love that they're really rizing stars 👑🌟🤩

[kittiemamba]

wow Riize is on the Bloomberg cover? 🦕🦕

[ropro]

Spotify's Global Head of Editorial... 🙄

[yp]

Where's wonbin? He is riize member

[hdj]

Why wonbin from riize is not talking ????

[haku]

Next time let wonbin from riize say at least one word

[jie_s.p]

is wonbin not being interviewed at all here? why is he the only one who doesn't say anything?

[wnbn]

why did you let wonbin not say a word and just let him hold the clapperboard? is he a production staff?

[nadi]

why is there no interview with wonbin?