The carbon footprint of consumption | Diana Ivanova | TEDxTrondheim

Did you remember to turn off the lights before leaving home? Did you cut your shower short this morning? While these issues are important in decreasing your carbon footprint, Diana Ivanova argues that how you spend money is significantly more impactful.

Diana Ivanova is currently a PhD candidate in the Industrial Ecology Programme at NTNU. She works with an EU project, GLAMURS, which aims to promote a global transition towards sustainable lifestyles and a green economy. Diana’s research focuses on environmental consequences of household consumption and lifestyles. She uses statistical, econometrical and other techniques to analyze the impacts of products and services consumed by households. Diana comes from an academic background based in environmental economics and sustainability and has earned degrees both from Denmark and Sweden.

[tamarajasinski]

Finally someone speaking about the real impact we all could have...

[jrjon]

Very nice! than you for posting this TED talks, I watch TED religiously

[thiruvilanarakkonammohan]

What she speaks is nothing but truth, truth, and truth? Time has come to unite all countries to fight against global warming and to reduce the carbon footprint. It's not going to be an easy job. Scared now

[Isitstella]

some important aspects that were said here but water foot print is different from cARBON FOOT PRINT

[nivethasaravanan]

How carbon footprint is correlated to sdg goals??

[christopherbell]

We need to reduce the amount of people to. Add that with smarter living like she is saying we will be fine.

[dingbaaat]

some people in this comments section are super goofy

[InvestingForTomorrow]

This is Melania's favorite video.

[haddow]

Ugh. Yes, making more informed choices is vital. Still, this is not the way climate change will be affected. I don't blame the speaker. She's gpne to school and learned specifically these things, which means she's repeating what she's been taugjt. Unfortunately, schools curriculums are heavily affected by the wealthy and big business.
The narrative that comsumers are to blame for climate change is an idea created ny big business, and especially industry like oil and gas who are paying billions to have blame taken from them and put onto people in general.
The entire point of consumer blameism is to make people feel guilty. This is because any time climate change is mentioned, then people quickly feel a negative reaction, like someone is blaming them. They're automatic response is the then try to aboid or shut down the conversation.
The reality is that consumers really get very little choice in what they consume. Take plastic bags at the grocery store. Did customer's choose them? No, grocery stores boight them because they were sl much cheaper than alternatives. Canada recently banned then and most stores moved to cloth bags customers buy. Some people whined because they don't like change, that is until their bag didn't break or cut their hand like plastic was prone to.
Same with points she made. She talks about food choices like dairy, as if we chose to be massively onto dairy. The reality is that industry inbreeding with the government has driven our entire culture headlong into heavy dairy consumption. The government heavily sibsidizes dairy to be a cheap source of protein and even had vitamin D artifically added to it to get it into the American diet. Further, the government went further to push pro dairy propaganda through the making of a recommended diet, with a food pyramid, and pushing it into the school systems, along with government paid commercials and PSAs.
No, collision between various governments and industries has had a massive impact on consumerism right down to hising information from us.
She pointed out how much we don't know about water consumption. Clearly she has shown that industry and agriculture consume the vast majority of the water, yet are industry and africulture ever included in warer resrrictions? No.
So, yes, we need to make changes in lifestyle. The reality is though, that those changes will only happen if we pressure the government to get out of bed with industry and support those changes staeting at the industry and agricultural levels.
Any sort of consumer level change really is anti-climate change propaganda pushed ultimately by industry trying to avoid this happening.