Online A/B Tests & Experiments: A Practical But Scientifically Informed Introduction

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Full Title:

Online A/B Tests & Experiments: A Practical But Scientifically Informed Introduction

Authors:

Joseph Jay Williams, Betsy Anne Williams

Abstract:

Applies proven methodologies for randomized experiments to online contexts. Introduces steps for designing meaningful experiments, optimizing contrasts between cases, and avoiding common misunderstandings. Walks through examples with Amazon Mechanical Turk.

  1. Association for Computing Machinery (ACM)
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