Oura is lying to you.

If you don't believe that health tracking companies should put your personal data behind a subscription fee, leave a comment below.

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[katie_moore]

Thank you for all the amazing comments! 1, 000+ voices and counting! I am reviewing all of these comments and preparing to share them with Oura directly.
Please keep adding your voice to the conversation!

[StarHarvestOfficial]

I literally went to buy myself and my wife and Oura ring. At checkout, I read about the 8 dollar/month subscription. Absolutely unacceptable that they expect us to pay for a device that is completely useless without the app, AND pay for the app. This is like buying a TV with a monthly subscription for the remote. Borderline dystopian.

[khadang-tran]

I was going to buy the oura ring, I was actually waiting for the 3 to come out and was devastated that bc I didn’t buy it earlier I would be shut out of the grandfathering. This pay wall is definitely going to prevent me from being an Oura ring supporter!

[caroldiallo]

Just finding this video now a year later- but it's so incredibly validating!!! thank you for making it! I really wanted the Oura ring but the subscription has held me back because it doesn't make any sense to me! thank you for the cost breakdown of the different products- super helpful to see how subscription models can be so misleading when it comes to the final cost three years down the line!

[codypound]

I don’t mind them having a subscription, but the subscription should be for extra features not your basic data. Perhaps there extra features just aren’t enticing enough to get the kind of subscriber numbers they are looking for. Will be looking elsewhere. Thanks Katie!

[ilootgames]

I think you convinced me not to buy, great points!

[ivindrbech]

Hi from Norway.
As a watch enthusiast, i am not ready to forgo my Omega watches for a smart watch. But i still want the benefits of tracking my sleep, activity and health.
Oura Ring seemed like the perfect answer, but after learning about the Subscription Fee, this is a no go for me.

[katie_moore]

If you don’t believe that health tracking companies should put your personal data behind a subscription fee, leave a comment below.

[christinespaan]

I waited for the three to buy after having this highly recommended but was turned cold by the fee. After hearing this video I’ll go elsewhere. Probably Apple. Thank you! Oura. Bad move. You were the tops!

[amm]

I have been researching this ring for both my husband and myself, but no longer. I have watched many you tube videos about it and out of all those videos so far, you are the first to mention the subscription fee. I didn’t even know there was a subscription fee. I am no longer interested in the rings. Thank you for this video.

[rufus]

Your assessment changed my mind from buying one. Thanks for the insight and open comms.

[jimedlebeck]

My wife is a physician and I’m a fitness trainer. We were ready to get on board as well as some of our patents and clients. The membership fee stopped us dead in our tracks.

Penalizing new Oura Ring buyers isn’t the way to do business and it would resonate to our trusted patients that we agree with this way of doing business.
I believe they should, just charge more up front . We will be waiting for a ring with the same features as Generation 2, but not with Oura Ring.
Sacrificing integrity because demands are high isn’t the answer in the long run.

[jv]

Thank you for sharing this video! I wish I had done a lot more research before buying the Oura ring. Clearly, the subscription didn't stop me. But when my ring stopped working (wouldn't sync to my phone) less than 6 months after I got it, and after being on email threads with slow, poor customer service for a month, I really regret getting it. Even the replacement ring they sent me doesn't work. The case is still in the process of being resolved. So for folks on the fence about the subscription, know that customer service is really bad, should something happen to your ring. And for that reason, coupled with what Katie talks about in this video should be enough not to get an Oura ring.

[withadventure]

Not a new user, so I went ahead and upgraded to the new ring and got the lifetime membership. However, I do disagree with locking raw data behind a paywall. We bought the ring to record the data and we should have access to all of that data the ring is collecting. The ring belongs to us. The data also belongs to us. We should not have to pay to access it.

I'm fine with Oura locking their daily scores, tips, or access to any algorithmic interpretation that make that data so useful, but the way they're going about this isn't friendly to new customers and it isn't the right ethical move as a company.

The only way to fix this and make it right (since I doubt they're going to drop the subscription model completely) is to paywall the RIGHT data - their interpretations of our data, not our data itself.

Again I have no problem with a subscription, and even if I didn't get the lifetime membership I'd probably pay for Oura's subscription model anyway. I like the company and I like to support good companies. This isn't coming from someone who just doesn't want to pay a higher price. I don't care if the ring was $600, I'd probably still buy it. It's the principle of what they're doing that's the problem and I hope that they will change their minds.

[genbug]

They lost me as a customer. I was planning on asking for one at Christmas but now I'll be researching another product. Thanks for sharing the breakdown of the costs, I appreciate it.

[mreleganty]

Thank you very much Katie, this is definitely the video I was looking for and needed to make my decision. I was about to order a ring for myself and my wife to start monitoring our rest and sleep. You are absolutely right, this issue of the subscription to be able to see our own data is something incomprehensible and it is more like the company just looking to get richer without thinking about its users. Oura definitely lost us. Greetings from Mexico City!

[BrandonTalbot]

Ōura really dropped the ball in this roll out

[davidmotch]

Oura definitley lost me on this one. I'd rather spend my money on a device like a Joovv, Eight Sleep, or grounding mat that will actually improve my health and implement things proven already to improve sleep (morning sunlight, no screens at night, cold/dark room, etc). Thank you for explaining this so perfectly.

[alexandraosborne]

Thank you for this video. I was very interested in buying the Oura ring, but after all the information you provided I will not be investing in it. No one should have to pay to access they data, that’s absurd.

[alisekoa]

I was so excited for Oura 3 to come out as a new customer, but now I'm seriously reconsidering getting it just because of the subscription fee. I would have understood the extra fee for the guided audio sessions but not to access my own data! 😔