How American Money Controls European Football

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⏱ Timestamps
00:00 How JP Morgan and Goldman Sachs Control Football
00:52 The Business of Football
03:12 The Rise of the Big Banks
04:32 Why The Banks Love Football
05:44 How JP Morgan and Goldman Sachs Are Taking Over

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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[Adrian-jnov]

European Football is this popular because it is "undervalued". It is pretty cheap to go to games, and it was cheap to watch the games on TV. The open structure allows everyone to play and teams to rise from minor to major leagues. It is so popular, because it is accessible to everyone.

If you try to maximize profits, fewer people can go to games and watch at home. Season passes for fans are cheap and they make the atmosphere. If you take these away, the experience for everyone involved gets worse. Football can only stay so popular if it is cheap enough to be accessible.

The banks don't care how many watches as long as they can get the most revenue from the people that are left. This is going to kill the sport in the long run. That's the reason why fans are so against these changes. A super league would destroy the basis that makes football a fan sport.

[spinyslasher]

You didn't mention how NFL and NBA can get more money out of broadcasting deals because of how the sports are inherently structured. In both of these games, the game is segmented into multiple phases with break time in-between, meaning more time for ad-breaks. On the other hand, in non-tournament football there's only one break time, that is the half-time. So it's inherently harder to monetize the broadcasting of football.

[UncleScrooge]

0:11 I just wanna thank that one comedian who threw money over blatter so everyone could use that footage when talking about money and corruption in football

[economicsofentertainment]

Very interesting video. It is not just American Money, you'd be surprised the amount of European Banks involved in the football finance market. Just to name a few you have, Shawbrook (United Kingdom), Aldermore (United Kingdom), IBB (Germany), Banca Sistema (Italy), and Santander (Spain). There are others like Macquarie (Australia) which do business in both Europe and UK. There are also debt funds which operate internationally. The two most renowned i'd say are MSD Capital and Ares.

[Joggemx]

Look at Germany's new kit sponsorship and the story makes even more sense

[gaiwekhoe]

Athletic interest is the most undervalued channel on YouTube. The analysis and commentary is always top notch and on point. ❤

[ZOCCOK]

Football is popular due to it's simplicity as a sport.
All you need is a ball and some space (Even if it's small).
No wonder it is so popular even in developing continents like Asia, South America, etc.

[abdulbaseerthoker]

Respect for Bundesliga and it's fan culture 👏

[johnl.]

Still much better than in the USA where most stadiums are built by the public (via taxes) by threatening to leave the city/state.

[azozkoora]

That information and enjoyment you get and the editing montage is insane keep going guys😍👏👏👏❤️

[segafreak]

Shit like this is why the Bundesliga is as important as it is. The only top 5 league still holding out against this stuff. It's unfortunate that rather than getting appreciation for it, fans (of the Premier League especially) will keep calling it a farmer's league despite never even watching a single game, only looking at the end of season table (when in reality, the Bundesliga is one of the most exciting leagues to watch due to the strong mid-table). I'm glad the investor deal regarding TV rights fell through after the fan protests over here - we don't need that kind of stuff here. The banks can keep their money and shove it up their asses for all I care, even if that means that there's a chance we might drop out of the top 5 leagues in the future (on paper, anyways).

[spark]

Money = Success? Tell that to Chelsea, PSG & United 🤣

[Unova]

Give this man a diamond play button already 🔥

[RudiDwiHartanto]

funny people always say "dark finance firm money" when those money are actually circulating on players contracts and football financing🤣🤣

[Derrydzer]

it´s just too much money involved it´s not the football it was 20-30 years ago and that breaks my heart

[wupapi]

So we're gonna act like the Gulf states and Saudis haven't already had a bigger impact?

[StrongKickMan]

Imagine all leagues would have decided to stay independent.
The moment the prem decided that every club was for sale, the magic was gone and they gave the reigns to the U.S.
At least the Bundesliga still has dignity.

[Wladislav]

Just another reason why all football clubs should be majority owned by their fans.

[boosta]

You never miss with this amazing content...Big slaute to you man

[picdu]

TV Rights are undervalued. Fuck's sake. It's 120€ per month to see all football in Spain.