Why Kodak Failed - Rise And Fall of Kodak

The story of Kodak is actually the history of photo chemicals and photo electronics. Though Kodak established itself as a globally recognized camera and photo processing company through its exceptional business technology and film camera, but ultimately it had to face the decline. The Kodak camera story tells us about Steve Sasson and his marvelous contribution to the history of digital camera. But then, what happened to Kodak? And what is the Kodak bankruptcy story? Stick till the end of the video to know the rise and fall of Kodak.
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00:00 - Introduction

00:47 - Business Strategy

02:05 - Arrival of Digital Camera

03:30 - Reluctance ti Digital Tecgnology

04:59 - Bad Business Moves
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[ameliafornari]

Grande come sempre...sono stata dipendente ha Cinisello B.Mi..Italia x 38 anni saluti carissimi Amelia Fornari ❤❤❤❤❤

[BrunoChalifour]

There is so much misinformation and erroneous facts [far too much ignorance and lack of easy research here, even a quick look at Wikipedia could palliate this ignorance] too among a few good arguments, granted, that I do not know where to start!!! Let us go chronologically:
- "in the 1970s most photographs were taken with a Kodak camera". This could go with the Kodak Instamatic, but definitely not with professional and amateur photography using Canon, Nikon, Minolta, Fuji, Leica, Pentax, Miranda, Exakta, Voigtlander, Zenith... first obviously misinformation from someone who was not born then and definitely did not check statistics.
- Kodak was born in 1892... strictly speaking the company took the name of EASTMAN Kodak in 1892 yes, but 4 years after the release of the Kodak, a camera designed and manufactured by the Eastman Dry Plate and Film company, a company that was founded by George Eastman and partially funded by Henry Strong in 1880 (12 years prior to what is being stated in the video).
- "Kodak sold its cameras at a very low price" showing a Retina reflex camera that at the time was competing in price and technology with Rolleiflex, Leica, Nikon and the new comer, Canon. WTF??
-The "Kodak Moment" in fact started with the Kodak (camera) in 1888, prolonged with the Brownie iterations at the beginning of the 20th century and the then and now famous slogan "You press the button, we do the rest". Definitely not in the post-war (WW II) period.
-In terms of digital technology Kodak was the first company to adapt ITS digital sensors to SLR cameras (first the Nikon F3 then various Nikon and Canon bodies). Nikon, Canon and Fuji had no clue.
-The Sony Mavica was not a digital camera but a digital video signal recorded on magnetic medium. A technology that had no follow-up.
-so saying that Kodak made "little effort in digital technology" is completely wrong [that they did not make enough proportionally to their means, yes, and gave up their DSLR line in 2005 with the first ever 14 Mp full-frame sensor (DCS 14n and DCS 14c respectively using Nikon and Canon bodies) because they did not produce SLrs anymore) would be more accurate. Saying that in 2000 they "had to adapt to new technologies" when they were still leaders of the pack (large number of point-&-shoots and DCS 14n in 2003) is simply ignoring facts.
-after the bankruptcy Kodak "exploded", was bought by various companies and became various companies. One of them, Kodak Alaris still make film and mostly film, not pharmaceutical products (a totally different company).