This Setting Got Me 32% More Facebook Ads Sales

Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.

We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.

How I got here…

17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.

To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.

It takes perseverance, analysis and learning from the right person.

If you took the time to read this far, you have what it takes to crush it with your marketing.

I hope to help you speed up that journey and come along for the ride.

Keep going,

Ben

FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

[patrickwilliams]

When Ben makes a video, it gets the thumbs up immediately!

[Deyanxch]

This is gold! Thank you! If I'm selling a digital product (eBook) which industry should be the best one - education?

[EpicVideos]

Hey Ben! I 've been waiting for you to upload a video because I got an important question. I am selling customized products and I think a lot of my customers see my ad on their mobile and then take their computer and customize + purchase the product. Because of this I only get to see like 10% of my actual conversions back in my ads manager... So I can't see which ad is performing good for me... Could you maybe make a video about offline conversions or give me tips in how to solve this? I've been looking all over your channel but can't find the answer

[johanlarsson]

I jumped high watching this video. I have several accounts, among one in Swden and one in the US. I have been selling everything, and a little more, but settled down with customizable Print on Demand, tons of different niches. I have a fear that selling al kinds of different products in the same ad accounts would compromise the ability for Meta to pin-point the deliverence of my ads. I watched this video and was greatly eager to add an industry to my accounts, but no such option in my add accounts, as of yet :(
I hope it will appear soon, and swiftly. Thatnks for a great video.

[Hsa]

Hey Ben, do we still need to verify domainfor running ads?

[sprintzin]

Love your videos!
How would you recommend to set a Performing art theatre, except the "Entertainment and Media"? Would eCommerce suit?

[M.Affaan]

Hi Ben! My question is irrelevant but I don't know any other way to talk to you. I want to ask if we can attach more than one pixel to a Shopify store for two different campaigns.... because both the campaigns are for products belonging to different categories.

[adrianpaiu]

Hi, Do you have a video explaining the settings for Facebook carousel ads with more than 10 products? I see a lot of people have this kind of ad, but I haven't found anywhere how to set such an ad. Thank you!

[Zignito]

Hey Ben thank you for the information. But I cannot see the industry tab. I can see rest of them as per your screen. Is it a case I need to activate this? Thank you in advance

[fjuraa]

strange, I cant see that Industry option, probably not for all countries

[RyanHughes]

Will the retail option work for clothing?

[bas]

I have 1 campaign and in that campaign I have 4 adsets.

1 with videos with location UK
1 with videos with location USA
1 with images with location UK
1 with images with location USA

Can I also put UK and USA together or shall I keep them seperated? And can I just test new creatives in 1 of those adsets or shall I make a new adset for testing? I heard from people that I should do most things in the same adset to improve learning and not have 100 adsets.

[WolfeJAM]

so is selling t-shirts on Shopify Retail or e-Commerce, or both!?

[chineloharry-brown]

I don’t have this option either, just checked. Was this not selected at the beginning when creating the Ad account?

[rohitvarmabhupathiraju]

But wouldn't adding the Industry setting for a Meta Account increase the overall CPA of the account [ especially if it's a competitive one like Entertainment, E-commerce etc.. ] ?

[WitlessGentlemen]

Hmm interesting tip I’ll give it a go. In your experience does this still help for campaigns that don’t have advantage+ audiences enabled?

[gudrunstolz]

i have no option to choose my industry in my add account...

[hosamovic]

Which industry would I add for a travel agency? Professional services? The list is a bit limited indeed

[Lakshya_sabharwal]

Hey can you give me some tips for fb ads....for web hosting services....? It will be much appreciated as i am newbie

[OneDreamSports]

do you recommend a sales or leads campaign for collecting emails for a warm audience to retarget them on black friday so they convert to customers in the end. a sales campaign makes more sense because we're going after people which are likely to buy just after a period of time, right?