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Cutting Edge Predictive Analytics - Eric Siegel
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Apache Spark empowers predictive analytics and machine learning by increasing the reach and potential. But, before jumping to new deployments, it’s critical we 1) get the analytics right and 2) not overlook less conspicuous business opportunities. In this keynote, Predictive Analytics World founder and “Predictive Analytics” author Eric Siegel ramps you up on a dangerous pitfall and a critical value proposition:
– PITFALL: Avoiding BS predictive insights, i.e., “bad science,” spurious discoveries
– OPPORTUNITY: Optimizing marketing persuasion by predicting the *influence* of marketing treatments, i.e., uplift modeling
About: Databricks provides a unified data analytics platform, powered by Apache Spark™, that accelerates innovation by unifying data science, engineering and business.
Connect with us:
– PITFALL: Avoiding BS predictive insights, i.e., “bad science,” spurious discoveries
– OPPORTUNITY: Optimizing marketing persuasion by predicting the *influence* of marketing treatments, i.e., uplift modeling
About: Databricks provides a unified data analytics platform, powered by Apache Spark™, that accelerates innovation by unifying data science, engineering and business.
Connect with us:
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