EXPOSING how much I make as a full-time content creator

📕 TABLE OF CONTENTS 📕
00:00 I’ve never shared this before…
00:51 why revenue IS NOT how much you take home
01:29 calendar year vs fiscal year (I know, so businessy)
02:07 my INCOME streams - let’s break it down
03:58 now let’s talk EXPENSES
05:18 sometimes you need to outsource (yes, even you!)
07:27 This was my PROFIT (here’s how we got there)
08:09 now we gotta pay TAXES
10:21 my business’s NET INCOME (after taxes)
10:33 my personal income, explained
11:06 TLDR; my business and my personal income
11:40 why I don’t pay myself ALL the net profit
12:34 okay, but I *could* pay myself more… why not?
14:47 my ONLY financial advice for you

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[thefearlessfemalepod]

Thanks for the transparency, it’s nice to finally see someone talking about net profit and not just gross income 👏

[karlbodmer]

That's honestly amazing achievement, and thanks for providing your insight. Getting that first paycheck from YouTube is one of my favorite memories. I still remember it, there was lots of emotions involved. If it wasn't for my consistency and hard work (and a little bit of Famester of course), I probably wouldn't have made anything.

[profitlovers]

Katie! You have just explained profit breakdown AND taxes better than 99% of the accountants I have dealt with (there have been many...) over my career. The business owners I have worked with are so overwhelmed and confused by their numbers (often because of said accountants), so huge kudos to you for being so confident with financials. For me, when I look at a business owners future success, knowing this information at the level you do = long term success in any business.

[Hell_Raezer]

These are the type of creators that I’ll always want to support. Humble, intelligent and grateful. Thank you Katie for your tips and transparency, you are helping TONS of us out there 💗💗

[ski]

I make $0 and yet I create content pretty regularly, I don't even care anymore as I realized that this chasing profits obsession was forcing creativity and that made it more like a real job. I just want to have fun with content creation, that is more valuable to me than anything else. In my older age, I find more value in relaxation and fun than I do in turning a profit. I got off of the treadmill...

[miniscenesgb]

Love how open you are about this - it's proper view of creator income. Also that you are so very grounded and taking such a sustainable view. Smart lady Katie

[ChantelleArts]

I completely resonate with what you said at the end there! just bought a 400 square ft house with a 2012 car and trying to travel as cheap as I can so I can go as often as possible. Huge respect for you choosing to live this way too, whenever I try to explain this to people a lot don't understand ❤

[pleasebeseatedfortakeoff]

Thank you Katie! I’m happy to see you explaining this, as so many people think we entrepreneurs and content creators make sooo much money out of “nothing” and it is, as you said, because we often talk about revenue only. When I started my business 24 years ago I made 78k€ but paid for myself 12k€ a year. So many people were thinking I was so wealthy and I could barely make my ends meet. It’s so important to explain transparently what is the truth.

[Irina-Sunday]

This is the first piece of your content I've ever seen and I'm totally awestruck by your honesty, intelligence and prudence. Not to mention the clarity with which you presented the information. I have no plans to be a content creator but this video (especially the end) should be viewed by EVERY young person today. The wisdom and the gratitude - secret sauce for life. I don't need to wish you success because your values and mindset has got that covered no matter which way the wind blows. Love from your Commonwealth cousin 🇦🇺

[AdamCMoreno]

This transparency is huge. Love this so much!

[TMReese]

As I’m considering the potential for starting a business, this is hugely valuable. Thank you for your transparency and breaking everything down; I learned a lot!

[daniellegirnus]

I know I'm not your mother, but I'm very proud of you! Go get em!

[LearnwHBK]

Found your account one video earlier, and I’ve been binge watching your videos. I love your transparency, but also I love how careful you are with your money. I am very considerate about where and how I spend my money, and that’s because I didn’t grow up with money. I kept nodding my head “yes” every minute because I kept agreeing with you! Keep it up!!

[sarahconard]

I'm SO thankful you covered the whole stream of finances! NO ONE does that and it's SO refreshing as someone who is working on building her own business. <3

[malayka]

I always value your transparency. I have no plans on being on social media full-time, but this was definitely inspirational for me as I'm currently self-employed as a copywriter! ❤ Sending love from Jamaica

[davehaworthphoto]

Whoa. My respect for you has only grown from this video. Level headed and financially sound. Wish you the best in future success.

[JulieEbersole]

That was awesome! Thank you for sharing! I don’t think I want to be a creator “full time” because I’m nearing retirement age but it is still so cool to see the reality of all that goes into it. I truly appreciate your honesty and transparency. 👍🏼 And think you’ve accomplished a LOT! 👏🏼👏🏼👏🏼

[TheRealCoachNicole]

This is GOLD, thank you! This makes so much sense and no one is talking about this.

[VictoriaGetsVocal]

Spot on Katie. Living below your means is a fantastic way to go. Great video. ❤

[renorowhome]

Super smart strategy and great to hear someone online share how they are living below their means and planning for the future! Awesome job!!!