Strategic Logo Design Process Step-by-Step (+ Case Study)

Learn how to design logos the strategic way.

In this video, I walk you through my 7-step logo design process on a real case study—the logo I designed for one of my clients.

Logo Design Process
3:21 — #1 Discover—Get to know the client’s business.
4:56 — #2 Research—Learn about the industry & competitors.
6:23 — #3 Brainstorm—Develop ideas & decide on art direction.
9:13 — #4 Sketch—Create logo concepts based on strategy.
11:07 — #5 Design—Select best logos & execute them digitally.
13:07 — #6 Present—Show logos concepts & get client's approval.
15:27 —#7 Deliver—Export logo files & create a style guide.

By the end of this video, you’ll get an overview of how to design logos like a pro.

If you follow my strategic process, then you’ll be much more efficient and effective when designing logos, than if you just jumped into sketching & design right away.

Also, check out my other blog posts to find more about how I work with clients, including how to create a presentation and deliver logo files and a style guide.

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#branding #brandstrategy #logodesign

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[ChandanKumar-fzgg]

I really love your Logo Design Process.. Its really good.

[figmawme]

Amazing video! It was so funny at the end when you read the feedback of your client but you just finished it with blablabla.

[tajudeenkadiri]

Thanks for sharing. I really learnt a lot

[walterchris]

Thanks alot for sharing this Arek, so useful for my future branding works. I have a question though : How much time does it take you for a brand identity project like this one, from strategy, mood boards, design right to the presentation ? Real question

[RomboutVersluijs]

I keep having mixed feelings about sketchign these days. Im so much faster on a computer, i do like the sketching part, but feel it takes to long. Though problem with digital concepting is that i tend to go to fast into the details. Im trying a new process where i start only in black and white, this makes me focus more and better on the shapes, forms and contours.

[RomboutVersluijs]

What is the relation to those 3 moodboards, not sure i udnerstand those 3 words and how they link back to your brief?

[kosial]

please, setting subtitle automatic english for video