Watch Air India’s Brand Track Come Alive

Grammy-winner Shankar Mahadevan, legendary percussionist Taufiq Qureshi, and National Film Awardee Prasoon Joshi along with the over 40 musicians from the iconic Royal Philharmonic Orchestra, London come together to create a vibrant symphony of classical Indian tunes with contemporary global melodies.

Watch the recording of this track at the iconic Angel Studios in London, which has hosted memorable TV and film score sessions including The Lion King, Downton Abbey, Moulin Rouge, Adele 21, Pride and Prejudice and Planet Earth, amongst many others.

[AneeshRanjan]

The fact I like the most about the Advetizing committee of Air India is that they focus on promoting soft culture of India just like the south koreans promoted their K-culture. Promotion of soft culture is very essential for enchancing tourism in a country.

[AbhishekKumar-bhb]

India is a wonder, there is no other country in the world as fascinating as India

[SohamDas]

Availed Air India during December 2024 to the Maldives, and I must say the overall experience has been great. AI managed to give a pleasant and seamless experience compared to the competition at less than half of the cost, while taking care of luggage shifts and international regulation standards. Great job Air India and TATA group - way to go!! ❤

[sourabhmodjo]

I am confident that Air India, with its substantial order book pipeline and our ongoing airport developments, will elevate India and its destinations on the global map like no other country.

[thedoctorchants]

All said and done. I had the worse experience on my air india flight ..all my patriotic emotions regarding flying in this airline has gone to dust. My flight from London to bombay lasted 11 hours. And from bombay to bangalore took 16 hours. From lost luggage, to missed flights, to clueless bombay Airport crew to lying staff. And this with my family and 2 year old kid. It was one big mess and one big lesson. I cant dare take another air India flight.

[jeffmcl]

Yes, what a pleasure to see all this coming together....sublime

[satinderchadha]

I was a regular traveller from Raipur to Delhi in the nineties. Hope air India rises to the past glory.

[eyadwazzan-cw]

this design looks like old kingfisher airlines

[ksrajan]

Well Run Airline in the past year !
Would like them to add English Movies & possibly some Vernacular Languages Movies, besides Hindi Movies!

[FlugSchuli]

The composition in the “dhoom ta na na dheen” track for the crew uniform roll out was FAR BETTER than this one. More soul, more depth, and far more inspirational. Missed opportunity, Air India!

[pradipchoudhury]

रघुपति राघव राजा राम
देश बचा गए नाथूराम

[wackygaming]

Hello Air India! Im a aviation lover and am just 11, and I even know some of the controls in aircraft and I also make videos on my own you can also check out them. Can you please give me chance to once sit in the cockpit or to visit your training centre by the ways, Im from India

[krishnapalanati]

No doubts. AI will become best airline in the world. We are all going to support. Like TCS of software industry AI should become best airline in airline industry.

[muhammedalipgm]

TATA എടുത്തതിനുശേഷം
നന്നാവും എന്ന് കരുതിയിരുന്നു പക്ഷേ അതിനേക്കാളും മോശം തന്നെയാണ് തുടക്കം കാലിക്കറ്റ് സെക്ടറിൽ നല്ല വരുമാനം ഉണ്ടായിരുന്ന ഡൽഹി ജിദ്ദ നിർത്തലാക്കിയിരിക്കുന്നു ബോംബെ പുലർച്ചയ്ക്ക് സ്റ്റാർട്ട് ചെയ്തിരിക്കുന്നു ഇതൊക്കെ മനസ്സിലാകുന്നത് പഴയ എയർഇന്ത്യയെ ക്കാളും തരം താഴ്ന്നുകൊണ്ടിരിക്കുകയാണ് എന്ന് തോന്നുന്നു

[kyunudashobey]

Don’t spend much on advertising, work on the ground and let people judge you