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How to create the future | Guillaume Wolf | TEDxACCD
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Liberate your creative mind. Teacher and author Guillaume Wolf “Prof. G” challenges you to actively co-create the future, and shows how a simple “thought experiment” can bring reality-bending results.
Wolf has an unshakable passion for applied creativity. He believes that, together, we have the power to create a compelling future, if we decide to use our greatest resource: our creative mind. This philosophy, which he shares on a micro level (individuals) and macro level (brands/organizations), focuses on getting concrete, measurable results in order to create what he calls a “reality shift.”
Described as a “brand visionary” and “master of cool,” Wolf trained as a designer and communicator. He is known for his acclaimed creative direction work which includes fashion and luxury brands such as: Colette, Lacoste, Lucien Pellat-finet, Isabel Marant, Shu Uemura, and Maison Kitsuné. He has also collaborated with top advertising agencies in the US, Europe, and Japan, including Young & Rubicam, Mother, Publicis & Hal Riney, Weiden + Kennedy, Dentsu Co., Mlle Noï, and STURM und DRANG.
Wolf has an unshakable passion for applied creativity. He believes that, together, we have the power to create a compelling future, if we decide to use our greatest resource: our creative mind. This philosophy, which he shares on a micro level (individuals) and macro level (brands/organizations), focuses on getting concrete, measurable results in order to create what he calls a “reality shift.”
Described as a “brand visionary” and “master of cool,” Wolf trained as a designer and communicator. He is known for his acclaimed creative direction work which includes fashion and luxury brands such as: Colette, Lacoste, Lucien Pellat-finet, Isabel Marant, Shu Uemura, and Maison Kitsuné. He has also collaborated with top advertising agencies in the US, Europe, and Japan, including Young & Rubicam, Mother, Publicis & Hal Riney, Weiden + Kennedy, Dentsu Co., Mlle Noï, and STURM und DRANG.
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