How Prop 24 Limits Tracking Your Geolocation

Prop 24 limits Big Tech and other businesses from tracking your location and using your sensitive personal information.

Prop 24 introduces a powerful new concept covering your most sensitive personal information. Under current California law, you only have the right to stop the sale of your personal information. Prop 24 (the California Privacy Rights Act or CPRA) goes much further, and lets you tell businesses not to use your most sensitive information, unless it’s to deliver you a product you are asking for.

One key element of sensitive personal information is your precise geolocation—exactly where you’re standing or driving. With Prop 24, by including geolocation in the definition of your sensitive information, Prop 24 will let you stop a business tracking you and knowing exactly where you are at all times.

Vote Yes on Privacy and Vote Yes on Prop 24!