BrandFest | Keynote | Simon Anholt, Policy Advisor, Publisher, The Good Country Index

Bangladesh Brand Forum in collaboration with Metropolitan Chamber of Commerce & Industry, Dhaka organized the first Nation Branding Dialogue to explore various strategies on how Bangladesh should engage in building its brand image through a multi-dimensional approach during the celebration of the 50th year of independence in 2021. In this Branding Bangladesh series, we are going to share all the insightful & critical conversations that took place.

Over the last twenty years, Simon Anholt has advised the Presidents, Prime Ministers, monarchs, and governments of nearly sixty countries, cities, and regions, helping them to engage more productively and imaginatively with the international community.

Simon has written six books about countries, their images, and their role in the world. His latest book, The Good Country Equation: How We Can Repair the World in One Generation, was published in October 2020.

In addition to his best-known research project, the Good Country Index, he also produces two major global surveys tracking public perceptions of countries and cities, the Anholt-Ipsos Nation Brands Index and City Brands Index, in partnership with the research group Ipsos-Mori. He is Founding Editor Emeritus of the academic journal, Place Branding and Public Diplomacy.

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