What is the Good Country Equation?

In his career Simon Anholt has advised the Presidents, Prime Ministers, monarchs and governments of nearly 60 countries, cities and regions, helping them to engage more productively and imaginatively with the international community.

In our episode we will talk about his most recent book "The Good Country Equation: How We Can Repair the World in One Generation" and how his experience can be used to address key challenges international community is facing.