Install Google Tag Manager on Shopify (and Send Purchases to Google Analytics 4)

In this video, you will learn how to install Google Tag Manager (GTM) on Shopify and how to send purchase details to Google Analytics 4 (GA4). We will cover how to add the GTM container code, how to add a custom data layer to capture purchases (including items, value, and other transaction details), how to configure GA4 correctly (so that self-referrals don't appear in your reports), and how to check that everything is working.

JUMP TO A TOPIC:
00:00 Introduction
01:01 Get the Google Tag Manager container
02:07 Add the container to Shopify
03:01 Establish the data layer
04:07 Add Google Tag Manager to the order confirmation page
05:26 Get the custom data layer for Shopify
6:59 Important consideration (don't skip this)
07:25 Adding Shopify as a referral exclusion to GA4
08:26 Get the GA4 measurement ID
08:46 Create a page view tag in Google Tag Manager
09:58 Add the pre-configured container
12:15 Add the GA4 configuration tag
12:57 Previewing the container
13:34 Completing a test transaction
14:44 View the purchase in DebugView
15:59 Conclusion

YOUR EXTRA RESOURCES:

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TOOLS I USE AND RECOMMEND:

[DanielRudy]

Next level GA4 & GTM integration instructions for Shopify. Great job. There’s something seriously wrong with Shopify for not automating this procedure, rather than having webmasters jump through hoops.

[leons.]

Hey Benjamin!

I really, really, reeeaaally LOVE your videos!
I like the calm and happy way you talk and explain things and the quality is overwhelming.

Thank you SO much!

Keep up the great work. 😍

[kellysofferman]

Can't understand why such a low number of likes for such great videos. Thank you so much!

[malebasics]

This is an awesome video. step by step in all my years in Ecommerce I think this is the first time I don't have to go anywhere else to look for an answer. Thank you

[KlaasVictor]

Your channel is the BEST! The way you explain it is so good, and I trust every bit of it. Thank you very much!!

[juliedesoutter]

Thank you so much ! I managed to install GTag Manager on my shopify ! I didn't go through the purchase example because I can't do dummy purchases, but it all seems good as I followed all your instructions precisely. thanks again, i will go and watch other videos

[keunwookim]

Thanks a lot, Benjamin. I've been tried out other GA4 ecommerce videos, but nothing has been worked except your video. Super thanks!

[momo_chiii]

Thank you so much. Only your tutorial helps me with my client's Google Tag problem. Your tutorial is very organised and easy!

[jobertsabino]

Thanks for the video Benjamin!! From all the video that I watched, this is the only method that I tried.. I just implement it today..

[lesleybell]

this was a life saver, thankyou! I've been trying to sort out e-commerce tracking for weeks, and this is the first tutorial that's actually explained it

[rgh]

Thank you for your straightforward and informative video. You have gained a new subscriber!

[AbdelKaderJrab]

Hey Benjamin, thank for the video, I am following it and downloaded the .json container but when I import to GTM it shows 1 tag, but in your video it shows 2 tags (Add to cart) and (Purchase), can you please advise, thanks

[scottmcbulldog]

Fantastic video! Great explanation and thank you for the resources

[olivertruswell]

Thank you for making this. One problem...the JSON file I downloaded from your site was very different from what's in the tutorial. So once you get to 10mins of this video you're completely lost. And now I'm worried it's messed up things inside my GTM. Worth checking out because you skip over this bit quickly without much explanation.

[JustYourHair]

Thanks, I see an ID that starts with GT, is it the same as GTM? Something like GT-T5MR...

[TerryCarney]

Thank you for posting, and sharing the container too. You made this all so easy. Great video as always but this one saved me heaps of time and stress.

[SwagglyKids]

Hi Benjamin,
Outstanding video! I followed your instructions but it did not fire the Add to Cart event. If you would please clarify or provide some additional guidance I would be very grateful. Thanks.

[eddynoname]

By the way, the step where he says how to add myshopify as referral exclusion, in Google Admin - Data streams, it's not called More Tagging Options anymore. It's now "Configure Tag Settings"

[UIUniverse]

Thanks, Ben. New to Web Analytics. Hope I will have to watch a lot more videos of you!

[albinkozowicz]

O man... I can't thank you enough! :)
I wish you all the best you can imagine!