Advanced App Store Optimization Strategies for 2024

Since I started with ASO over a decade ago, it has undergone several changes, and the strategies that worked back in the day don't work anymore. If you are an indie app developer looking to grow your app in 2024, here are the ASO strategies you need to rank your app in the app store.

Niche Keyword Focus:
Tailor your keywords to your app's unique niche. Optimize for relevance and specificity to attract the right audience.

Innovative App Ideas through Keywords:
Uncover fresh app ideas by strategically analyzing and incorporating relevant keywords. Explore untapped markets and enhance your app's appeal.

Keyword-Rich In-App Events:
Elevate engagement with in-app events tied to strategic keywords. Boost visibility and user interaction through well-planned campaigns.

US Localizations:
Expand your reach by localizing your app for the US market. There are 10 different localizations to help increase your discoverability in the US.

Keyword Install or Boost Campaigns:
Drive app installs and visibility through targeted campaigns. Utilize keyword-specific strategies to boost your app's ranking and capture user attention.

Work with us to grow your apps faster & cheaper:

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[aeciolima]

Hello Steve. I found you a few weeks ago and I have to say that your channel is a must for anyone developing apps. I was planning some strategies to grow my apps. You have been of great help. Thanks man.

[mahmoudmohsen]

Quality content as it usually is with you Steve, Thanks

[Anoool]

I love the channel and all the insights you share! Do you think the same can be applied to game apps? I am an indie game-dev!

[mzneoiw]

Hey Steve, this is great. It gives me so many ideas to try out for ASO. I was wondering if you can elaborate on what your definition is of a 'niche' keyword? Is it medium traffic but low difficulty? What tools do you use to assess that? I'm sure you have a video about this so feel free to point me in the right direction :)

[drfhtis]

Thank you So much Steve, Really Got so much to learn❤

[thedude]

Thanks for the great insights Steve! Question: Which of the 2 options would give a better boost for my KW in US: 1) first in the keywords field in US or in the title of SP-MX? Meaning, is the US listing primary (including subtitle and kw field) or should I put my main kws in the titles of the localisation?

[chepolinkoo]

Thanks for your job, Steve! You’re really helping to make the app promotion process smarter and easier for us. Can you maybe elaborate on how to boost the app in google organically? Thanks again!

[tchesnokovn]

There is no link to that other video with the comment..

[Huabas]

I find Google Search very exciting. But how do you tell Google that ads should only be displayed on iOS?

[jonspooner]

Nice sweatshirt. I can’t tell what skateboarder that photo is of? Do you skateboard?

[naturalbeautyworld]

Sir When I run compain on my app, I get dishonest behavior in Google Ads. I have searched many places but have also changed the ad of the application but ad is not working, what is the solution for this?

[YouWatchGames]

So you saying that the us store is indexing the keywords of other localizations. What about the other stores, for example Germany, does the German App Store index other localizations as well?

[remijoel]

So let me get thus straight, you use 2 ASO tools, one for seeing traffic(Mobile action) and other for seeing difficulty(App rader).... And i wanna ask why? .. Mobile action has a difficulty tab so why didn't you use mobile action to see difficulty?

[katerinakozakova]

Thanks for sharing! 👏Is it nessesary to have deep links implemented for event promotion on iOS ?

[casperfang]

I did not know how to develop my first app yet.

[pageuplab]

Which tool we can use for ASO keywords research?

[in-motion]

Should you repeat keywords from your apps metadata in your in-app events?

[nikhilmali]

Does the US localization strategy also work for Google Play?

[malcomgreen]

For some reasons my app on app store dropped from about 20 downloads a day to 10 downloads a day, and that because Apple did something to store appearance anyone faced same thing?

[loot]

You talk about different localisations for USA but those are just different localisations full stop. If you use English titles and keywords in the Chinese localisation for example then you won't rank for anything good in China? Which would be a shame since it's the second biggest ios market.