Mystical Balkans Marketing Collaboration between Bosnia and Herzegovina, Serbia and Montenegro

📣The partnership “Mystical Balkans” between Bosnia and Herzegovina, Serbia, and Montenegro, signed at ITB Berlin 2023, is already bearing fruit. USAID Turizam secured support from Turkish Airlines, enabling these three countries to join forces for a stronger presence in the dynamic and fast growing markets of the Asia-Pacific region.

📌The partnership was signed by the former USAID Turizam Chief of Party Ibrahim Osta, National Tourism Organization of Serbia Director Marija Labovic, National Tourism Organisation of Montenegro Director Ana Tripković Marković, Vesna Hasanović (Visit Sarajevo), Marija Vukoja (Tourism Cluster Herzegovina) and Miodrag Lončarević (Tourism organization of Republika Srpska).

🎯It aims to establish a framework for joint marketing activities in source markets of mutual interest and share best practices and knowledge to enhance the visibility and sustainable growth of the tourism sector in the region.

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