How To Understand The Startup Journey In Six Steps With THE START-UP J CURVE - Book Summary #28

Startups tend to unfold in a predictable pattern. The more aware you are of this pattern, the better you’ll be able to capitalize on it. And, instead of feeling lost when you suffer inevitable setbacks, you’ll be able to put these problems in context.

This book summary of The Start-Up J Curve by Howard Love explores the six predictable phases of the startup journey, including Create, Release, Morph, Model, Scale, and Harvest. Knowing these phases and how to traverse them in the right way is critical for startup success.

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CHAPTER MARKERS
00:00 - The Start-up J Curve Book Summary
01:38 - Insight #1 - Be Prepared For The Dip In The J Curve
05:25 - Insight #2 - Understand The Six Phases Of A Startup
14:05 - Insight #3 - Avoid The Two Most Common Mistakes
17:07 - Conclusion and Final Thoughts

Content by Rick Kettner
Produced by Kyle Trienke

[RickKettner]

Do you have a favorite startup or business book that you'd like to see covered here in the future?

[IPASSProcessing]

Thank you for the summary of this book, Rick! When I founded our business 5 years ago, I was totally naive with these info, because I have changed my career from nursing to business, and even until now, I am continuously learning. It has been a wonderful experience since then and I totally agree with what the book has presented. At this stage, we continue to learn on ways on how to effectively manage a team of 70. To add into that, it is of prime importance to get the right people who can fit in the culture definitely. I appreciate your content tremendously!

[tauseefahmad]

Hey Rick. This is the best video I came across on any Entrepreneur channel. I would like to see more on how to get more customers when you are a startup

[sujeeshnair]

Your videos are true knowledge 💎 Gem❤️....day by day learning from ur content

[swapnojoyerpath]

This lecture is so very important for a startup owner.Thank you so much for your valuable, nice and important lecture.God bless you.

[preethiprasad]

Very apt, valuable, and insightful content across genres. Helpful in making informed reading selections. This channel is one of a kind. Thank you for all the well-guided catalogue-style videos. 
As an experienced user experience (UX) designer, was wondering if there could be some useful (intermediate-advance) book suggestions covering Design, Innovation, Strategy, Digital Transformation for Industry 4.0 and such similar topics that oversee innovations in businesses through effective designs. Thanks.

[DaTruePowa]

Rick why dont you make a video about Clubhouse, I think we're all very curios how they did it and more importantly WHY they chose this idea. Would make for a great video

[GetRich]

Your editing, content etc everything is up to the mark. Can't figure out what you're doing wrong and why you don't have a million subscribers yet.

[sheikhshafaat]

How to get investors in our new startup and how to negotiate with him...related any book please tell me.

[gabrielolagundoye]

Great content as usual Rick! I really love the idea of breaking it down into the main concepts to have better understanding what this book is all about

[improvementor]

Good job on the posting frequency, keep it up :)

[tauseefahmad]

Can we do a video on Blue ocean strategy and Zero to one??

[santasock]

The lack of views on these videos is an indictment of society