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Conversion Rate: The Metric That Matters
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Conversion rate is one of the most important metrics to understand in analyzing your online marketing campaigns.
To calculate a conversion rate, we take the frequency of an event (the conversion of our choice) and divide it by the total number of interactions on our websites.
To calculate a conversion rate, we take the frequency of an event (the conversion of our choice) and divide it by the total number of interactions on our websites.
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