The Solution to Science Denial is Not More Facts #shorts @sci-comm

People trust people, not facts. We must bring the human element back into science communication.

#scicomm #graduatestudent #sciencecommunication

[saaah]

Think about how many get-rich-quick scams and ponzi schemes are successful every single year. Invariably, the victims ignored people who they trust (like parents and friends) who tried to warn them off the scam.
With this large subset of the population, NO amount of "trust" or "context" can help.