UX Tea Break: How to create bulletproof survey questions

I answer the question, "My boss has asked me to do a survey with our customers. Any tips on writing good survey questions?"

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I can bring live, instructor-led training to you via Zoom. All you have to do is provide the delegates:

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Let's connect:

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Spanish captions (when present) provided by the LabX of Sperientia [studio+lab]® (México)

[gamma_girl]

I'm asked to do a survey and this came at a perfect time. Thanks for suggesting cognitive interview.

The response "ya I know the time" got me 😃

[zak]

This guys a master of UX lol he deserves much more views

[anafaria]

Hi David, the cognitive interview seems valuable for testing questions to ask participants in user interviews as well.
I have two questions that I would like you to answer in the UX Tea Break, if possible: What are the best practices to conduct user interviews to create personas? Also, can you give some examples of questions? Thanks for your attention.

[payelbandyopadhyay]

I really liked what you presented here. Can you do a video on how to calculate sample size for surveys and when to use them? For example, how can I use survey in early stages of product as well as later.

[samssalman]

Very useful thank you. What I often see is people exclusively using tools like usertesting and adding some questions to go beyond the " feedback on a prototype usability ". Systematically, I see just one follow-up question; "why did you answer this way?". And often the users'reply brings not much additional value or deepens the initial answer. I understand from your demonstration that this is not enough. Thanks again

[shreedharkasbekar]

Dear David sir,
Can you make a video for ux budget and resources planning?

[clairemhle]

Amazing videos! Thank you so much! Just one request - could you kindly change the voice recording device? Your voice is soothing but the machines captures it badly and it sounds like super high pitch. Thank you always for your great videos.

[LindaUgbo]

Asking question like how much do people really know about this kind of service, products, or even this type of ?
And what has made people use this ? Why is this not the best already ?.
Who did this help of favour. How is this protected from sabotage and which area did vulnerable occur ?
Think is a good way to emphatise the need at end of the UXUI journey from the beginning of the design.

[dbsvirtualdesign]

Is it necessary to copy a survey questionnaire in an adapted study, or can you just base your questionnaires on how they come up with and just use it as bases for your questions ? i need reply sir. pls pls pls thank you in advance

[gwilsonswork]

Another brilliant and easy to digest video. However, I noticed that you didn't expand very much on the third question about its purpose, an example, and the desired outcome / takeaway from their answer...

[ljlocxm]

Amazing content. Thanks for sharing it!

[tarmac]

What I've known about Cognitive Interview is that it is for re-creation of events and find possible correlations or misrelations in an occurrence of an event by its participants. I am finding it difficult to relate it to UX? I would really like if you can expand on it. Thank you for sharing though :)

[KasumiLx]

Very informative and interesting. Thank you!

[leonardocarvalhoalexandre]

tks for sharing such a great video David! best regards from a brazilian UX

[shoshor]

Does this mean I follow up with each survey participant with an interview?

[LittlBitStrang]

Really useful and supportive as always :)

[ddewjr]

The problem is not with the survey question, but with the response options David suggests. Always collect interval or ratio level survey responses -- How many times have you talked to your physician in the last 6 months ____? Rather than asking for categories of responses like 1 to 3, 4 to 6, etc. That is is a basic rule of data collection. I don't know why he is suggesting such a slipshod way of collecting data. My undergraduate students are taught better than what he accepts in this video.