Poppy - Hard (Official Music Video)

POPPY // ZIG // ALBUM OUT 10/27

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Directed by : Garrett Nicholson & Poppy
Producer: Jameo Duncan
1st AD: Ashley Shagner
1st AC: Jeff Vanderpool
2nd AC: Huan Manton
Gaffer: Isaak Van der Meulen
Key Grip: Sam Joslyn
Best Boy Grip: Mitch Ebert
Best Boy Electric: Joe Escandell
Stylist: Erik Ziemba
Stylist Assistant: Cameron Lehn
Hair: Maranda Widlund
Makeup: Jaime Diaz
Choreographer: Carlena Britch
Photographer: Angelo Kritikos
PA: Allyson Hernandez

Written by Poppy, Simon Wilcox and Ali Payami
Produced by Ali Payami
Lead Vocals by Poppy
Backing Vocals by Simon Wilcox and Poppy
Drums by Ali Payami
Percussion by Ali Payami
Synths by Ali Payami
Bass by Ali Payami
Guitars by Ali Payami
Keys by Ali Payami
FX by Ali Payami
Foley by Ali Payami
Mixed by Zakk Cervini at MDDN Studios
Mix assistant and Engineer: Nik Trekov
Mastered by Will Quinell at Sterling Sound


#poppy #hard #zig

[apollorobin]

Here are the official lyrics :) -

Hard
My body's so hard
Only shoot to hit the mark
I’m only breathing to keep my intellect sharp
Dark
My sense of humor, so dark
Terrifying for a spark
I see you reaching, can't catch me off guard

Hard, my body's so hard
Only shoot to hit the mark, shoot to hit the mark
Keep my nails so sharp
Tear you apart, whatever you are
I’m so hard, I'm so hard, I'm so hard
I'm so hard

Can't trust
What I can't throw very far
Take a walk in the park
And on the weekend, you'll catch me working on my car
Woke up
And saw it as it was
You thought that it was tough
But it crumbled with a touch

Hard, my body's so hard
Only shoot to hit the mark, shoot to hit the mark
Keep my nails so sharp
Tear you apart, whatever you are
I’m so hard, I’m so hard, I'm so hard
I’m so hard

No spine, no right, no love, no dicе
I always pay the price
No spine, no right, no love, no dice
I always finish your fights
No spine, no right, no love, no dice
I always pay the price
No spine, no right, no love, no dice
I always finish your fights

Hard, my body's so hard
Only shoot to hit the mark, shoot to hit thе mark
Keep my nails so sharp
Tear you apart, whatever you are
I'm so hard, I'm so hard, I’m so hard
I'm so hard

[natesfamilyvlog]

I think that when poppy named her album “ ZIG” she chose that name because the definition of zig is “sharp and angles and turns” going in different directions just like like the music she is producing now and how I think overall the album will be I love it 🖤

[Xdapple]

I love that Poppy isnt an only one genre artist. I love this new sound, this goes hard!

[ttswsmusic]

Loving that Poppy is tapping into her electro punk side. Bass riff is killer.

[Cornonthekob]

Unironically, the bass goes really hard

[Corusame]

Its criminal how underrated Poppy is. Talent like this comes around so rarely and should be experienced by all.

[tinytaylor]

She looks so much healthier and happier now. She’s glowing

[Kakashi_]

This is so damn catchy, I love it! And i love how many genres she’s been experimenting with lately and her style in general.

[skyforthewin]

I’ll always drop everything I’m doing when poppy uploads

[mariahtyme]

black haired poppy playing guitar has me on my absolute knees.

[idrk]

poppy, words cannot describe how much i ADORE this song. keep making more like this!

[limeadel]

I saw this song in concert before it dropped and immediately knew this was gonna be my new favorite. It’s like both her electric music and heavier music combined

[yaminini]

Every release, Poppy just keeps getting cooler. I love being here to watch her musical journey 🖤

[Derkeeto]

I really like when the lights go on and off, my favorite part of the video, amazing song 💜

[xorix]

She is everything all at once at this point 🎸

[argonathwarsmith]

Can't wait to hear this live again on a Zig tour. Thank you Poppy for blessing us with the most fun and gnarly tunes! Come back to the Midwest soon!! ❤

[Svintvalkyrie]

YASS!! I’ve been waiting for this song since seeing her live in August!! This has been stuck in my head since!! Amazing work as always!

[sniffcats]

This song is so unique I’ve seriously never heard anything like it and there’s something about that that makes it even more addicting and attractive to the ears… idk Poppy always seems to know what she’s doing. Bops after bops imo

[fairycore..]

I already know this will be my favorite on the album ❤️‍🔥

[HarleyQuinnlife]

Never knew Poppy could do screamo till now and I'm here for it! She was always an amazing singer and I'm happy to see her as her own person and not a robot of someone else's making. U ROCK POPPY!!! ❤❤‍🔥