Why Jaguar Uses Aerospace Aluminum to Build Its Cars

One big challenge facing Jaguar in its switch from steel to aluminum was how to utilize this lighter, less flexible alloy. For inspiration, they turned to an entirely new field: aerospace.

[ridespeedrr]

1:47 " Nobody else did that at the time "

Lotus : Yeah Right.. ☕

[bdot]

The answer which is glossed over in this advertisement, is that they use aluminum because it's lighter.

Apparently using rivets to hold metal together is "outside the box thinking". I got a chuckle out of that one.

[AndrewLambert-wiet]

I HAVE ALWAYS SAID THAT JAGUAR LANDROVER HAS THE MOST ADVANCED BODY MANUFACTURING TECHNOLOGY.

[jamesedmond]

Aerospace aluminum is better than beer cans.

[Super-chad]

I wanna score a job at one of those Jaguar plants!

[aakelbo]

Stop using "military grade" or "aerospace grade" to make things sound better, aerospace aluminium isn't specially manufactured in a laboratory by scientists, its just a certain mixture, and tempering of aluminium. It'd be like me saying I have "blue grade" paint.

[pumices]

"Aerospace Aluminum" is a meaningless marketing term, unless you specify the specific Al alloy.

[luketipping]

So the Smithsonian Channel is just a big billboard now then?

[zbudda]

If you live in a country that salts its roads in winter, then aluminium is your friend...if you can afford it.

[abyssstrider]

How much did they pay for this promotion? Huh? Smithsonian?

[chaiwad]

Loved it when they mention Australia..❤❤

[jd]

State of the art materials with glass reliability .

[colgatetoothpaste]

The Real question is Why jaguar eliminated the stick shift and the manual brake!

[Mj-hrwv]

Simple answer to the question, Aluminum is light that's why..

[felixf]

2:35 Did that guy just go under that press? If someone started the machine you're fuckked.

[martinc.]

So a double draw is a draw followed by another draw... I would have never guessed?

What’s a draw?

[waqarghulam]

They can make it gold, it won’t still won’t sell

[redfrederick]

The real problem of building cars out of aluminium is when we - the owners - crash them. A few body workers have the machines to restore this metal and they usually make you pay for it.

[garyvanremortel]

When are they going to discover friction stir welding?

[Callsign-Blade_RunnerSG]

Lighter means the metal is not tough enough to withstand accidents like those that are build in the past.