American Misogyny Rebranding Soviet Movies

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Reuploading some TikToks on here as well

Obviously I'm not saying that the Soviet Union treated women perfectly, but they didn't do stuff like this. And they introduced a plethora of equality laws well before the United States in regards to women.

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#soviethistory #ussr #sovietfilm #sovietcinema
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Does anyone remember that Netflix show Queen's Gambit? When the US pretended a fictional female chess grandmaster was the only woman who found succes as a chess player while ignoring all the real soviet women who were chess grandmasters? I think this shows just how much mysogony and anti communism (they tend to walk hand in hand in my experience) are still hegemonic in american media

josemaria
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The portrayal of women in the majority of soviet art is something that never fails to make me so incredibly happy. The way they portray women as strong without their power relying on their sexuality and at the same time not making strength synonymous with manhood/proximity to manhood is something I've yet to see replicated in any media today (if anyone has any recommendations PLEASE let me know.)

qoriaparicio
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The soviet ones are pretty dignified in that they are neutral in their portrayal. You could swap out the woman for a man and it wouldn't be too different. The american ones have so much sex appeal that they are ridiculous.

melelconquistador
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the soviet posters also just look way cooler

AWESOMERACECAR
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Hearts of Iron 4 recently made a trailer from the Soviet perspective that actually respects the USSR rather than sprinkling it with anti-Soviet propaganda.

If you look closely, the ending scene also features a female sniper in the ranks, which pays homage to the fact that many women did take this role in the Soviet army during WW2 (and the USSR had more women in its ranks than any other Allied nation). It's a fact that's often overlooked, so it's nice to see the devs did their research.

It's such a great trailer that it feels like it would've been a very effective army recruitment ad if the USSR still existed, or if it was made during or shortly after WW2.

GTAVictor
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Is it the same film in both cases or did the US "fix" yet another Soviet film by making it more sexist, etc?

albertcapley
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Really disappointed how they downgraded the female characters fighting in the Patriotic War to free their homeland to some bimbos

luyandzabavukiledlamini
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Soviet artstyle and aesthetic is so unique and unmatched.
I really love this abstract yet clear artstyle.
Abstract in it's colours, but clear in it's characters.

sentinel
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We literally do this today. The ussr was 70+ yrs ahead of its time

jenm
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Feminism and patriarchy feel like such foreign concepts to me as a Russian woman. Not only are Russian men chivalrous, but I just cant imagine splitting Russian society into male and female. We have always done everything together since the beginning. When we were farmers, men plowed and watered the field, and women collected the harvest and refined it. In the cities, men worked jobs while women became tailors, cooks, secretaries, while also working some trade. In Soviet era women were teachers, engineers, managers, scientists, artists. There were a lot of female engineers, just in my family alone. Also managers. And there was no Affirmative Action. Many women were managers and supervisors because it was believed that women were more organized, and they are.

Katya_Lastochka
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The Russian name actually literally means 'Frontline [Female] Friends'. The phrase can be interpreted as friends or girlfriends; depending on the context.

EDIT: this got me interested, the US film appears to be a remake of the Soviet one, and both involve romantic stories, so the friend/girlfriend ambiguity probably is intentional in the Russian version.

emperorspock
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i own that hat in your first picture! (well that type of hat)

joaquinvideo
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You can tell how in the american posters, the women were drawn looking less strong, less determined, and the title has a completely different feel.
In the soviet ads, one of them is placed front and center. The women there look determined, strong, and aren‘t sidelined as much.
In the american posters, you can also see how the women were both sexualised but also drawn in an odd way, making them seem like less.

Dummigame
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The Soviet Posters look badass. Our Women Comrades deserve badass representation that is not overly sexualized, that shows their strengths and determination.

lizardbytheriver
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Everything every second in the US is so pornographic it is really disturbing. Or it is self-flagellating austere Puritan sexlessness. Can't decide which is worse but at least the latter isn't in every single internet, TV, music, game, billboard...

Yet.Another.Rapper.KiG.V
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Well it's a colder county so they have wrap up warm

jastat
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The direct translation is actually "frontline friends (specifically female)".

abzlore
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Damn. Aside from the treatment of gender, just comparing the design and art quality of the posters, both soviet examples are strikingly beautiful and make perfect use of the color limitations of the highly reproduced medium of ad prints. The US posters are trying so hard to make it look like a movie you would have already seen, not to mention a fair bit of just ugliness. Soviet film and visual arts are such a treasure. I don’t even think the most dogmatic anti-com ideologue denies it.

refoliation
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Yessss this is exactly the kind of analysis i'm looking for, which is really hard to find in today's climate unfortunately

nathat
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Honestly? I like the Russian posters/ads better.

EXSkywarp