Ideas on Tap: Brand Experience

"A strategic thinker with an eye for detail, Zach Perkins was lucky enough to accidentally discover design while pursuing an interest in photography in college. As Design Director at Zu, Zach leads digital transformation projects for many of Zu's roster of clients including DirectWest, City of Saskatoon and Government of Saskatchewan.

Today he will be talking about "Customer Experience is the new Branding". "Today's consumers judge businesses on the quality and consistency of their interactions. Understanding and improving those experiences can deliver loyalty and profit. Zach will discuss methods for understanding experiences that allow everyone in your organization see what it's like for your customers to interact with your business."