The Rise of Salesforce (Behind the Cloud Giant)

Marc Benioff, the CEO of Salesforce, was interested in computers from a young age, and, before he went to university, he programmed video games for the Atari Console, which allowed him to pay for his college tuition. However, despite being strong in computers, he enrolled in business school and eventually started his career at Oracle, which was run by colourful founder Larry Ellison. After rising through the ranks at Oracle, Benioff left with Ellison’s blessing to start Salesforce in 1999.

Salesforce does customer relationship management software or CRM and is credited as being the first pure SAAS (Software as a Service) company. This is because it didn’t offer any downloadable software. The main idea of CRM software is that it can be anything that helps a company better interact with its customer. The original platform was for salespeople but has since expanded to include marketing, commerce, and customer service.

Let us know in the comments if you think #MarcBenioff is a marketing genius.

Timeline:
0:00 – The Rise of Salesforce
1:50 – The Rise of Salesforce
17:30 – What is Salesforce?
21:04 – Bonus stock valuation, free download on Patreon page

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Disclaimer: We are not financial advisers, and nothing on this channel is meant to be financial advice. The ideas expressed on this channel are purely opinions and should not be regarded as objective information. Nothing on this channel is a recommendation to buy or sell securities. Do not assume that facts and numbers in any video are accurate. Always do your own due diligence.

[_chip]

Much better business coverage than bloomberg or CNBC. Great stuff here!

[SpandanBhatt]

I owe a great debt to this living legend, Marc. I earn a living coz of him ...I work in SFDC development in an Indian IT- firm, previously in Blore, now in Kolkata. I am much indebted to salesforce.

[GrowWithWill]

CRM is both a tech innovator and master marketing company. That's what makes it likely one of the next trillion dollar companies. 20+ years of consistent exemplar execution.

[JohnBorgen]

I truly love working at Salesforce. It's been eight years...and it's pretty amazing.

[kevinf]

Thanks for covering it. As a Salesforce employee I am very proud to be on this journey while I am always surprised how many people have still never heard of it

[WheresMyPolenta]

Im here bc of the acquisition of Slack. Guess now im a shareholder of CRM. Well done on the video.

[sanderdejong]

I am “into” Salesforce 8 years now (developer/admin), but this is the first time that I hear that Salesforce had the App Store before Apple did. I always thought it was the other way around. Nice video, great info about the early years!

[tomtrish]

Wow Marc Benioff is surprisingly funny. Another great video. I really appreciate all the research you guys put into these.

[csanton]

TMIO research is way up there believe me. From their Microsoft business analysis and IBM business going forward with its Red Hat. cant get enough of their videos. More power to TMIO

[whachadoowin]

As a Developer I just love Salesforce for how open it is to making custom stuff, front and end back end wise.

[naomi]

Aloha TMIO! Thanks for the great video again! Love Salesforce. Just invested with them!

[marlinv]

Great video, keep up the great work. I would love to see a video about wells fargo from you guys in the future.

[anatk]

Your videos never disappoint! Great analysis

[thetagang]

Considering going into a covered call position on $CRM, so thanks for the background!

[vishalthefirst]

17:36 the 5 Salesforce products, great overview

[sagarmahobia]

You broke my 3 week's procrastination loop. Thanks

[HipHopMovieNews]

I always wanted to know what Salesforce does. This video explained it perfectly. Thanks.

[trentc]

This is probably one of the most informational videos I've actually learned something from. Thank you so much for this really cool facts here

[andrewk]

10 years ago, salesforce had 70 thousand success stories. I wonder how many they have today.

[oblivousNuclear]

Thanks, wonderful content you may have missed LWC that is next amazing thing about Salesforce which allow other HTML, CSS, JS etc. developers to develop components.