Did The CFPB Kill Online Mortgage Lead Generation?

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In this video, we dive into the impact of the CFPB's advisory opinion on online mortgage lead generation. We'll explore whether lead generation companies should be considered loan originators and the implications of this categorization.

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"Did The CFPB Kill Online Mortgage Lead Generation?"

If you’re a lead buyer or a lead generation company, a quick read of the 27-page advisory opinion will freak you out.

🎯 Key Takeaways:
• Understanding the Real Estate Settlement Procedures Act (RESPA) and its significance.
• CFPB's Opinion: A look at the CFPB's stance on lead generation and advertising practices.
• Background on RESPA: Why this regulation matters for mortgage and real estate industries.
• Should Lead Generation Companies be Loan Originators?: The debate and its potential impact on the industry.
• Mortgage Meltdown: Historical context where marketing services companies and lead generators were lumped into the loan originator category.

By the end of this video, you'll have a clear understanding of how the CFPB's advisory opinion could reshape the online mortgage lead generation landscape.

They literally list, as violating examples, all of the most popular instantiations of online lead generation.

What's in this video:

00:40 What is RESPA?
01:59 Should lead generation companies be considered loan originators?
03:08 Is the CFPB making illegal consumer-useful, standard online advertising practices?
03:40 5 advertising methodologies the CFPB considers RESPA violations
08:17 Reviews of actual comparison shopping advertising platforms in the wild
11:30 Examples of pay-to-play, featured, and preferential presentation

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