THIS is WHY WE BUY APPLE - Simon Sinek - Start with Why

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Simon Sinek's TEDx talk "Start with Why" explores the importance of starting with a clear understanding of why you do what you do. Sinek argues that too often, people and organizations focus on what they do and how they do it, but fail to articulate why they do it.

Sinek uses the example of Apple to illustrate his point. While there are many computer companies that make similar products to Apple, Apple has been able to differentiate itself through its focus on why it exists - to challenge the status quo and to think differently. This clear sense of purpose has enabled Apple to create a loyal following of customers who share its values.

Sinek argues that starting with why is not only important for businesses, but also for individuals. By understanding why we do what we do, we can create a sense of purpose and direction in our lives. Sinek encourages viewers to take the time to reflect on their own why, and to use this understanding to guide their decisions and actions.

Overall, Sinek's talk is a powerful reminder of the importance of purpose and intentionality in our lives. By starting with why, we can create a clear sense of direction and meaning, and make a positive impact in the world.

[benstrombeck]

this is so good. I'm going to re-work my whole sales pitch

[DRCRS]

This is just the tip of the iceberg but what is complicated is understanding how Apple communicates its why, because nobody notices it, but everyone knows it.

Then Simon said the "why" of the company but for me it is more about the fact that the company sells the need to the customer, and selling the need is the holy grail of knowing how to sell, in this case, Apple sells the need to the customer, i.e. you will use our Apple products to have a higher status Quo.

When we want to buy something we already have in mind what we will need it for, what having that product or service will give us, so when a person does not want to buy your product It is because he has not found what he will need it for, that is why selling is all about selling the need to the customer, once done, he will want to buy.

[laurapatricio]

I should go back to my disruptive resume!

[fmalexander]

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