IGCSE Business Studies: 3.1 Marketing, competition and the customer

IGCSE Business Studies: 3.1 Marketing, competition and the customer

Exam technique playlist

Time stamps
00:00 - Intro
00:22 - Identifying customer needs
00:43 - Satisfying customers needs
01:03 - Maintaining customer loyalty
01:27 - Building customer relationships
02:02 - Taste and fashion
02:19 - Change in technology
02:36 - Change in income
02:56 - Aging population
03:34 - Changing customer needs
03:58 - Globalisation
04:19 - Transportation
04:37 - E-commerce (Internet)
05:00 - Maintaining good customer relationships
05:15 - Improving its existing products
05:30 - Introduce new products
05:46 - Keep costs low
06:04 - Mass marketing
06:57 - Niche marketing
07:55 - Market segmentation
08:35 - Socio-economic
09:08 - Age
09:23 - Region/location
09:49 - Gender
10:03 - Lifestyle
10:45 - Solved examination questions