Google Ads Course 2024 | 5+ Hours | 70+ Lessons | Timestamps | Free Training

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Free Google Ads Training Course 2023

This is a full Google Ads PPC training course with over 75 lessons and over 5 hours of training.

This was originally training I created for The SEM Academy which is certified as CPD accredited, so this is a CPD course for Google Ads

You'll learn everything you need to effectively plan, build and report on Google Ads search campaigns.

Timestamps for the modules:

00:00:00 Introduction
00:02:19 What is Google Ads
00:10:08 How Google Ads Words
00:15:04 Quality Score
00:22:32 Ad Rank
00:27:56 How to Plan a Campaign
00:30:59 PPC Profitability Tool
00:36:19 CRO Audit Overview
00:40:44 CRO Audit - Before Changes
00:43:11 CRO Audit - After Changes
00:46:54 Introduction to Account Setup
00:48:55 Creating a Google Ads Account (No Credit Card)
00:52:28 Introduction to account structure
00:56:18 Campaign and Adgroup Structure
01:02:00 Introduction to keywords
01:05:21 Broad Match
01:12:25 Exact Match
01:16:45 Phrase Match
01:22:10 Negative Keywords
01:25:32 Introduction to keyword research
01:31:08 Keyword planner walkthrough 1
01:36:53 Keyword planner walkthrough 2
01:39:39 Keyword planner walkthrough 3
01:45:52 Keyword planner walkthrough 4
01:49:14 Keyword list refinement
01:52:02 Adgroup segmentation 1
02:01:13 Adgroup segmentation 2
02:05:38 Negative keyword research 1
02:09:26 Negative keyword research 2
02:14:13 Introduction to Ads
02:20:05 Responsive search ads
02:25:15 Call Ads
02:32:08 Campaign Planning 1
02:36:08 Campaign Planning 2
02:37:39 Introduction to ad extensions (assets)
02:38:45 Callouts explained
02:42:47 Sitelinks explained
02:47:46 Call extensions explained
02:53:12 Structured snippets explained
02:58:11 location extensions explained
03:01:58 Image extensions explained
03:08:33 Lead form extensions explained
03:13:40 Price extensions explained
03:16:42 promotion extensions explained
03:20:14 Introduction to bidding
03:25:54 Manual CPC and ECPC
03:31:41 Maximize Clicks and Target Impression Share
03:39:38 Maximize Conversion and Conversion Value
03:45:15 Introduction to conversion tracking
03:51:47 Identifying conversion points
03:54:45 Tracking phone calls from a website
04:03:58 Global site tag
04:07:56 Click to call tracking
04:11:50 Tracking contact forms
04:16:58 Campaign setup - settings
04:27:37 Campaign setup - options and scheduling
04:30:54 Campaign setup - keywords and adgroups
04:33:50 Campaign setup - ads
04:38:38 Campaign setup - sitelinks, callouts and snippets
04:45:42 Campaign setup - lead form extensions
04:50:26 Campaign setup - price extensions
04:53:14 Campaign setup - promotion extension
04:57:06 Campaign setup - budget
05:00:20 Campaign setup - final checks and negatives
05:04:07 Introduction to reporting
05:13:10 Google Ads reporting overview
05:16:57 Building a custom report
05:21:07 Pivot table reporting
05:29:56 Optimisation
05:41:08 Search Terms Report
05:46:50 Summary

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[darrentaylordigital]

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[aarthii]

Just completed this course 🏆
Honestly, this can be the best Google ads tutorial out of the out of those noises on youtube ..
I was a complete begginer when starting out, but you've given me intermidiate to advanced knowledge through your intellectual demonstration, Thanks you so much sir .
I'm preparing for digital marketing role, hoping to get job within end of this year2025.
Love from India.
Thanks a much💎

[CeltsPats]

You're the man Darren! Helped me get ready for a job interview as a Google Ads Account Manager (having very little experience using Google Ads) and I got the job ON THE SPOT! I took notes on every slide and will continue referencing them. Thanks for all you do!

[athensdancecenter]

I am a total beginner, small business owner who can not afford a pro.
I struggled last year with YouTube tutorials & failed. This summer decided to try again & I am
Very happy to say that this course is exactly what I need!
So well structured & to the point.
After 6 hours of watching & keeping notes & approximately 6 hours of preparing I just finished my first campaign successfully.
Now I am waiting to see results…
Thank you very very much !!

[ChristopherMitchell-yvjx]

You putting this up for free is actually clutch - praise to you

[burtsonkatende]

Hands down. Best Google PPC course i have seen so far. Darren, thanks for being selfless and sharing your knowledge. I hope that by the time of my post, you have been paid back 1000 fold. God bless !

[AnnieFrisch]

Dude you're going to heaven for making this video because you're a lifesaver. Thank you!

[mtsyvir]

Thank you for this course! it was really informative, but just so you know you can no longer create a new account through the google ads manager account if you never created a campaign before :(

[MayarGhaith-rg]

Best training ever. Thank you so much!

[towncountry]

Hey Darren, this was amazing. Thank you so much. I have been in marketing for a long time and I have been scared of google ads. I knew bits and pieces but your course has pulled it altogether. Can't wait to put it all into practice for my business and workplace. Thanks again. Kylie.

[Kjinfsddg]

Thank you so much for sharing your deep knowledge on how to set up proper way. it’s really amazing.

[ishemaTVrwanda]

Thanks, Darren! This is the best Google Ads course to ever exist. I never thought anyone could share such knowledge for free.

[shiningstar]

It was a long course but I think it is a course which can help you cover both theory and practical elements...although a beginner

[LaurieOrear]

This video is so good it is hard to believe it exists.

[usefulhack]

I really appreciate your course and it has helped me get information about new things. so helpful thanks.🙏🙏🙏

[Kromitt]

Deeply grateful for this video as someone working with a small business. Amazing high quality knowledge that could've easily been paid for but you made it free for everyone. Hats off to you sir.

[Etsadaat]

That's the most effective free training I have seen (and it's better than some paid ones). THANK YOU!

[SathyaSankar]

The best Google Ads tutorial I ever found on Internet! Today I dedicated the full day to watch this video and understand the concepts. Thanks Darren. ( I got inspired from this video and I'm planning to do a tutorial about google ads on my youtube channel in Malayalam language.)

[darrentaylordigital]

If you have any questions, let me know! I'll be here, ready to help!

[rjsous]

I'd like to congratulate you. I was uncertain about which videos on YouTube to choose for this topic that goes beyond the beginner level. I decided to copy the comments from the first 6 videos (yours appeared in second place) and submit them to an artificial intelligence, and you were chosen. I will now take your course, confident that it will be a valuable learning experience. Thank you very much.