Google Ads Course 2024 | How to Use Google Ads Step by Step

00:00 Onboarding
02:07 Common Issues
04:39 SKAGs
06:35 Campaign Settings
16:59 Assets / Ad Extensions
20:34 Quality Score
27:35 Coaching / Ad Management
28:27 Keywords
33:43 Extensions
50:58 Budget
54:10 Negative Keywords
58:58 Custom Columns
1:09:26 Campaigns are working
1:12:37 Campaigns aren't working
1:15:53 Bonus Tips
1:25:32 Dark Patterns / Closing Thoughts

google ads, google ads tutorial, google ads 2024, google ads guide, how to use google ads

#googleads #googleadstutorial #googleadwords

[timwilkinson]

This should be the first video you watch when trying to understand google ads HANDS DOWN. Ive spent the last 5 hours today watching videos trying to get a better understanding of how Google Ads work and how to properly campaign for myself, this video has been by far the most informative and help from start to finish.
Thank you Alex

[coreyclifton]

Thank you for providing this information! Small electrical contractor and I've struggled to understand Google ads. This video after all my futile efforts sheds a lot of light. Extremely helpful information!

[brentcathrall]

This is the ONLY video you need to watch. Take the time and effort to follow this step by step and you will be well set to take Google Ads to the next level. Informative, Knowledgeable and helpful. Thank you.

[RichardBarker-vjpu]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[NoahKent-ixrs]

I've started taking over the Google Ads process at work and I just have to say everyone needs to watch this. I learned so many more things in this quick hour than I did from so many other videos and really came away with immediate actionable items to apply to our account. That keyword and location insert option in the headlines and descriptions is actually a super helpful tip and I can't believe that Google wouldn't make that easier to find or call attention to it. Thank you so much!!

[BlazeFelton]

This presentation was so helpful. I'm a long time Google advertiser, but the constant changes had left me in the weeds in several areas. You managed to pull the curtain back on several things that are so critical but had fallen by the wayside for me. Thank you so much for your generous sharing of your hard fought knowledge and expertise.

[JosephWhite-uxsl]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[alisonheslop]

Thanks so much for your amazing video and information. I've watched a few and yours is hands down the best. Can't wait to get started

[JohnRich-ncii]

Everything is clear. Brief and clear. No water. Thank you)

[GordonHoward-wibf]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[SubraizAhmed]

This video helped me a ton. I am a developer so I've dabbled a bit in analytics but never really played with google ads. Have been helping my mom set up her spa business and wanted to run ads and this video was very simple and informative to follow!

[anthonychilaka]

every aspect was touched on.

Hoping a G4A walks through and comparism with Google Ads is in the works.

Thanks Alex for taking the time to show what should be the focus.

[GeorgeMoore-om]

thank you for the interesting and structured video, I liked your work, now I have a better understanding of the google ads interface

[RoryJohnson-fl]

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

[LiancaKorn]

This is honestly the best tutorial video I've found. I really love that you combined a lot of detailed strategy knowledge into your explanations.

[NetPropriate]

Thank you for taking the time to make this content, Alex, it's very much appreciated. You state to not use forms. Our main goal is lead generation and, as novices, it occurs like a form is a great way to aquire contact info. Is your position that the form is a barrier to participation?

[qgqcqbr]

Introduction to Running Google Ads - 00:00:01
Creating a Google Ads Account - 00:01:25
Common Issues with Account Structure - 00:02:30
Introduction to Single Keyword Ad Groups (SKAGs) - 00:04:45
Campaign Creation Steps - 00:06:57
Choosing Campaign Objectives and Advanced Conversions - 00:07:31
Bidding Strategies and Conversion Tracking - 00:08:43
Setting Location and Language Targeting - 00:11:09
Audience Segments and Broad Match Keywords - 00:12:10
Ad Rotation and Scheduling - 00:13:50
Creating Ad Groups and Keywords - 00:15:34
Ad Extensions and Assets - 00:17:20
Quality Score and Ad Auction - 00:20:55
Creating Ad Copy and Dynamic Insertions - 00:32:18
Using Sitelinks, Callouts, and Promotions - 00:44:04
Budget Setting and Strategy - 00:51:16
Negative Keywords - 00:54:39
Custom Columns for Detailed Analysis - 00:59:05
Decision Framework for Successful Campaigns - 01:09:46
Improving Campaigns When They Are Not Working - 01:12:22
Quality Score Customization - 01:15:54
Campaign Budget Simulator - 01:19:42
Avoiding Common Pitfalls - 01:21:57
Final Tips and Tricks - 01:26:25
Conclusion and Closing Remarks - 01:27:25

[kondere]

Thank you for this information, its clear and precise let me put it to use for my new ecommerce business.

[Davethemarketguy]

Hi Alex, great video. Would love to see one with an E-commerce focus!

[noahscott]

This was such an excellent walkthrough of the platform...the last bit about ads & assets was gold!