Livestreaming News & Media on Facebook LIVE with Switcher Studio

ABOUT THIS VIDEO:
Matélé, a local TV station based in Wallonia, Belgium, turned to #SwitcherStudio to improve the live experience for their viewers on Facebook.

Like many of today’s traditional media stations, Matélé was losing some of their audience. They knew, however, that there was plenty of potential to reconnect with some of their lost audience by streaming to Facebook LIVE.

They wanted a platform that created professional and high-quality livestreams for their viewers — and they needed it to be mobile-friendly. A mobile livestream solution was a necessity because it would allow them to livestream on Facebook LIVE from anywhere, without being hindered by expensive and bulky camera equipment.

By live-streaming on Facebook LIVE with Switcher Studio, Matélé has been able to turn around their business and build new audiences through live video on social media!

Check out Matélé’s story, and see how we helped them transform their live video broadcasts and grow their Facebook Live viewership.

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WATCH 👀 MORE VIDEOS FROM SWITCHER STUDIO: Want to know more about how to use livestreams in your marketing strategy? Checkout some of the videos below covering topics such as how to brand your business, best equipment for live-streaming and stories from Switcher Studio users!

SWITCHER STUDIO TUTORIALS:

What is Switcher Studio?

Switcher Studio is a live, multi-camera streaming app for iOS systems. With Switcher Studio you can capture video from multiple angles, edit in real time, add customized graphics, upload assets from additional devices and more - all to help you to connect with your community in the most engaging way possible.

We at Switcher Studio believe in the power of video and the importance of connection. We believe that life seen from multiple angles is more captivating, more moving, and more rewarding. Making video should be collaborative and without limitations to the amount of places and perspectives a piece of content can convey. Switcher Studio is for everyone with a voice, a view, or a story.

Switcher features include:
- Streaming from up to 9 wireless iPhone and iPads and switching angles seamlessly within the app
- Adding customized graphics, logos and pre-recorded videos to make your live stream more authentic and professional
- Inserting animated templates for text, titles, CTAs and social handles in real time
- Inviting guests to join from anywhere in the world
- Displaying Facebook comments live in your video for real-time engagement

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