Google China explains how Chinese companies can go overseas [Google’s China operations] (IT #5)

In this episode, we spoke to Xiaojun (Joanna) Guo, Senior Marketing Solution Manager at Google China, about how local businesses are going global with the help of Google China services. We also talked more broadly about Google’s operations in China.

Listen and explore:
00:00 Intro
08:00 Google is a big data company running 8 platforms with more than 1 billion active users.
09:00 Google services in China
14:07 Warehousing for Google China, collaboration with JD to provide better logistics
16:31 Seeing differences between the Chinese market and the global market from the perspective of a Google China expert
19:00 Outbound business in China
20:50 D2C (direct to consumers) or brand independence strategy
22:38 Covid-19 shaped the readiness of Chinese brands to go abroad
26:31 Examples of Chinese make up brands who are going overseas now
27:21 The role of agencies and websites builders in this ecosystem: Chinese brands are building their own websites to go overseas
29:14 Chinese companies are doing well in gaming apps
32:00 The B2C market, four main subcategories
33:12 The B2B market and an advertising format
34:10 Opportunities for Chinese companies based on geography
38:40 How do you think Chinese companies are managing their advertisement budget when they already have offices overseas?
42:14 Perception of Chinese brands overseas and mistakes made by Chinese brands in pursuit of quick profits
47:18 Which sectors are the easiest and most difficult to develop overseas from the point of view of a Chinese brand?
48:43 Case study of a Chinese brand released an IPO

#InsiderTalks​ #Google #Chinesebrands