Everything You Need to Know About the It Bag | Vogue

You're either "It" or you're not. The "status" bag has long been in existence, from the Hermes Kelly to the quilted Chanel handbag and Gucci's famous bamboo-handled number. The 90's saw a revival of the "It" bag, and Vogue's International Editor-At-Large, Hamish Bowles, tells us everything we need to know about these iconic bags.


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[Myacckt]

This video edit and art direction are spot on

[DiamondPeanutButter]

The Lady Dior bag is so gorgeous. It’s definitely still relevant.

[rajashri]

That quilted chanel bag has to be one of the most duplicated bags of the world

[kilosierra]

Feel like i'm watching a well written and directed documentary and I'm not mad. More videos like this please vogue!❤

[JustGettinReady]

I'm so surprised THE most famous bag of all IKEA blue bag was not on the list. TSK...outrageous!

[stanleycoleman]

I’m surprised they didn’t bring up the told-to-death Jane birkin and Hermes story.

[hespix]

There are definitely more recent 'It' bags. Givenchy's 'Antigona', Céline's 'Mini Luggage' tote, Bottega Veneta's 'Intrecciato'. These were iconic too.

[roseaph]

let’s not forget the Dior saddle and shoulder bags really becoming a cult classic now

[westworlds]

Are we gonna get an episode for ‘It Shoes’? It will probably be a longer one but I will for sure watch!!

[xiniee]

There are so many visuals in this video its amazingly edited

[osmanmarin]

I love it when Vogue makes this kind of educational videos. Keep up with the good content Vogue!

[sunnyat]

When I was in Middle school, Jansport was the IT bag amongst students. Haha

[finderinskaie]

Now the IT bag of almost every Millenial - Gen Z I see.. the Fjällräven Kanken lool

[jujub]

The murakami LV collab was still one of the best collabs ever! I wish I had murakami LV’s 😭

[DominicGo]

the editing, visual design, motion graphics, layouts/shots **chefs kiss** is so good, really love the aesthetic

[nerdtime]

the next it bag in my opinion is the Prada nylon 2005 re-edition but sadly its so rare that its not even sold online just in shops!

[matilda]

5:18 i cried when i saw the wedding topper. even little things like this make me very happy. thank you vogue

[CooksFSH]

I love Hamish Bowles, I can hear him talk for hours. How I would love to be a fly in the wall during his Met meetings. Thank you Hamish Bowles and Vogue for this awesome video!

[alejandravargas]

I feel that seeing the Chanel quilted bag everywhere has made it lose its elegance. Same with the Dior Saddle

[Maatjuhhh]

For me, the bags that stood time were Louis Vuitton monogrammed bag with the different colors, the Hermes Jane Birkin bag and the Chanel bag.