We Need a New Age Chyawanprash | Business | Sarthak Ahuja

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There’s one (almost monopoly) product in India which needs to be disrupted by newer brands... and should be easy to do...

We need a modern version of Chyawanprash!

With such a growing market in fitness, general wellness and supplements... the problem for most new supplements is creating awareness...

However, the Chyawanprash has such a deep awareness in India homes as an immunity booster, that the only reason for its lack of growth or appeal is the form factor.

I avoid it at home is because the taste and texture both seem unappealing, but I’m all for the benefits.

And I kid you not, it’s a Rs 1500 crore market in India with 60% market share with Dabur, followed by Baidyanath and Patanjali.

Himalaya sells Chyawanprash tablets... but there’s barely any spend on promoting it... and the form factor that Gen Z loves is Gummies.

And given the amount of sugar Chyawanprash already has, one shouldn’t complain about a spoon or so going in the gummies itself.

This should hopefully expand the market to a great degree and bring in the adoption by more family members... as you might have a promoter of the product in every third family if not more.

Again, promote through social media to a younger crowd... even if it’s the Millennials and not Gen Z.

Would you buy Chyawanprash gummies if they were cool again?

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A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services.

Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of '17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the age of 23 years.