How to ACTUALLY Scale Facebook Ads for Ecommerce

How to ACTUALLY Scale Facebook Ads in 2025

Scaling Facebook Ads in 2025 isn’t just about increasing budgets—it’s about the right Facebook Ads strategy that works. In this video, I’ll walk you through exactly how to setup Facebook Ads, optimize your Facebook Ads campaign structure, and fine-tune your Facebook Ads targeting for maximum results.

Whether you’re just starting out with Facebook Ads for beginners or you’re looking to refine your Facebook Ads testing process, I’ve got you covered. I’ll also show you how to use Meta Ads effectively to scale your ecommerce business and grow your Shopify store.

You’ll learn how to run Facebook Ads that convert, set up the perfect Facebook Ads campaign, optimize your Facebook Ad campaign for better ROI, and avoid common mistakes in Facebook advertising. Mastering Facebook marketing is key for any ecommerce brand looking to grow in 2025, and this video will give you the insights you need.

If you’re serious about growing your ecommerce business and want a complete Facebook Ads course style breakdown, this video is for you. Don't forget to like, comment, and subscribe for more Facebook Ads tutorial videos.

[PeterS-jp]

Your tips are spot on! Tracking updates and late deliveries used to eat up my time until I switched to Service Points, and now it’s all automated. Who else struggles with this?

[trackingconsulting]

Fantastic insights on scaling Facebook ads! Your emphasis on data-driven strategies and creative testing is spot-on. As a fellow Facebook Ads expert, I appreciate the depth of information shared.

[occamsrayzor]

You are by far the most honest looking guy I've come across who's made a video tutorial about facebook ads. What tip would you have for a person who's starting out with, say, 1, 000 budget? And by that I mean, how much should the daily ad spend be?

[kylemartel]

This is really good. Do you have a video on building these audiences?

[Imadology]

can you make a video about starter brands?

[zabiulhassan]

Hi Sam! First of all appreciation, the content is amazing. I have two questions I couldn't get answer from your videos.

Q#1- Do You Kill Prospecting Adset once you scale?
Q#2- How you play with budget when adding new adset to prospecting, scaling or retargeting campaigns?

[Princedios]

This really hits home. I struggled with slow shipping for months, but switching to Service Points has been a game-changer. Anyone else dealing with this issue?

[maximepons]

Hey Sam, thanks for the video it's pure value as usual. I have a question about the scaling campaign, would you add all the countries if you scale on different countries or would you do one scaling campaign per country? 🤔

[rashedkalvin]

Can you share the exclusions for each prospecting, retargeting and retention? and what is the difference between retargeting and retention? Thanks in advance!

[bhavikpanchani]

i have increased spent on prospecting campaign based on the results but with this analysis, my roas has decreased after budget change but my conversion rate has increased, should i reduce some spent and let it catch up to the point i am getting better roas consistantly, meanwhile i focus more on scaling and other campaigns ?
great tips by the way, for effecient scaling

[riehn]

This is such a big topic! Shipping delays almost cost me my business until I switched to Service Points. Curious if anyone here has tried a similar service?

[heshanedirisinghe]

Hi Sam, what's the best practice when advertising multiple products? Is it ok to add all products inside the same prospecting CBO campaign and ASC scaling campaigns?

[FranciscoGonzalez-rnmf]

Great Video! I've been running campaigns since 2018 and still confused on what really works for my business.
Just one thing, do you run traffics campaigns for an ecommerce brand or just focus on Sales campaigns ? Thanks for your reply.

[codymcdonald]

Hi Sam, before scaling, do we assess the break even roas only be for the new customer acquisition campaign or also retargeting & retention?

[jh]

I have a huge problem with my ads, which is that they fluctuate sooo much. In the morning, we start with like 5 purchases on 8 ROAS, then no purchases throughout the day, then in the evening or night, we get some more.. the day after, I check the ads and it's always coming down to like 1- 1.3 roas, which is so damn annoying, as I think the product is good, we have seen people buying before, but can't scale it.. Feels like I've tried everything.

[TimmiertyConybear]

The book Hidden Codex of Wealth by Dorian Caine feels forbidden for a reason—it reveals financial strategies the average person isn't meant to learn. I get why it's controversial now.

[DTKuleshov-kjvk]

What do you mean about the conversion rate from shopify / total sales / total ad spend - what am i supposed to look at now please go into this part I'm lost now

[Lucio-tfie]

when i test a new product should i switch or delete the old products pixel or let it stay with the new one btw it is in the same niche

[nazariyyakym]

Hey Sam. I have a question regarding prospecting broad CBO. I’ve been trying to test new creatives for different products all within its own ad set. My issue is that only one ad set (product 1) is getting all the spend, the other ad sets aren’t getting any. Why does that happen and how can I fix this issue? Thank you.

[peterdoucette]

Do you use a 1 day or 7 day click attribution?