Config 2024: Delivering a multi-sub-brand design system for e-commerce | Figma

Config 2024: Delivering a multi-sub-brand design system for e-commerce

In 2023 the Zalando design system went through a huge revamp of its foundations to support an increasing need for more variation in the visual language. This transformation was driven by Zalando’s multi proposition strategy through which they aim to differentiate experiences like Fashion, Beauty or Premium/Designer and tailor them based on their specific needs through Themes. In this talk, the Zalando team want to take you through their journey of developing the capabilities while crafting the first new theme.

Featuring: Gonzalo Vasquez, Senior Product Designer, Zalando & Sheryl Bagga, Senior Product Manager, Zalando & Leonie Proske, Senior Product Designer, Zalando

[falmenara]

This is absolutely awesome. Common sense applied in a big big company. Congratulations to the design team for bringing such concept and to the management to understand and accept it. Thanks for sharing.

[martacondedesigner]

😍That's gold :)! Thanks for sharing it!!

[antoinepuig]

Great stuff! You definitely benefit from a very simple base identity that makes it much easier to scale. Governance will indeed be key to not get lost in component-specific variables down the line