'CODA:' Apple's Oscar Win Is More Valuable Than You Think

After a movie year often light on crowds, the Academy Awards named an unabashed crowd-pleaser, the deaf family drama “CODA,” best picture Sunday, handing Hollywood’s top award to a streaming service for the first time in a ceremony that saw the greatest drama when Will Smith strode onstage and slapped Chris Rock.

Sian Heder’s “CODA,” which first premiered at a virtual Sundance Film Festival in winter 2021, started out as an underdog but gradually emerged as the Oscars’ feel-good favorite. It also had one very deep-pocketed backer in Apple TV+, which scored its first best picture Academy Award on Sunday, less than three years after launching the service.

Bloomberg Quicktake brings you live global news and original shows spanning business, technology, politics and culture. Make sense of the stories changing your business and your world.

Connect with us on…

[TomSuntotheMax]

In the last century people wer civilized - now they aren't. Chances are extremely good that if you go to a movie at a theater you will sit by someone who stinks badly, talks thru the whole film, or eats and drinks like a noisy pig. I won't go to theaters again. Why should I when I have a great set up at home that didn't cost a wad. Keep streaming the films and distribute more widely.