How To Run A Brand Strategy Workshop Online

So you want to become a brand strategist, huh?

Do you want to learn how to run brand strategy workshops? — and do so remotely?

In this video I explain my step-by-step process to running brand strategy workshops online via Zoom.

- Who is this workshop for? 1:00
- What is a brand strategy workshop? 2:52
- How long does it take? 3:22
- How to run remote workshops? 5:09
- Your role as a strategist 5:38

Workshop rules:
- Rule #1: Control the agenda? 6:52
- Rule #2: Be encouraging 7:12
- Rule #3: Write everything down 8:38

In fact, In this video I’m going to show you my 9-Step brand strategy framework and the exact steps that you need to take to build a strategic brand.

9-Step brand strategy framework:
1. Brand purpose 10:12
2. Brand Vision 11:12
3. Brand Values 12:09
4. Target Audience 13:09
5. Market Research 13:52
6. Awareness Goals 14:56
7. Brand Personality 15:56
8. Brand Voice 16:37
9. Brand Tagline 17:40

Each and every branding exercise is the key component of the brand strategy development process.

By the end of this video, you’ll have an overview of key steps to build strategic brands.

Want to dive deeper? Check out the full article below:

Stay tuned for more content on branding, strategy and design.

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[giaenergia]

Hi! I found you a while ago and I loved how clear and concise you were. It helped me really connect the dots in my brain because you talk in a practical, specific manner. Your message goes across in a priceless manner. I've been searching for you today, found you through the Brand Archetypes Youtube search, otherwise it wouldn't come up on the search and I couldn't remember your name. Now I'm here and ready to binge on your content. Keep on keeping on! You're very good at it!! Thanks!

[pixelsted]

This is golden! Great process and well articulated

[skyvibe]

Thanks for a very detailed and clear guide! Definitely checking out your blog

[gnvr]

Thank you for this Arek, especially for your advice at the end.

[kiriyoplay]

Thank you, Arek. This is very helpful.

[ArtStiefel]

Thanks for sharing! Well done, solid insights and direction. Thank you for the walkthrough and sharing.

[tonyadutoit]

This was great! So much useful information.

[victordabak]

Thanks for sharing sir. This is awesome

[beegozutok]

Arek, thank you for sharing! I found this very very helpful :)

[davechapman]

So much helpful content here and on your blog - thank you! Just wondering, what do you use to present and live edit your slides whilst on video call?

[Asanfilms]

Hello Arek! Thank you so much for these golds you’re uploading. Can I have your advice on something? I am moving from logo design to brand Identity design. But then, I have gotten ambitious and I am studying brand strategy as well. I want to start well and correct course along the way. Should I start offering strategies from my 1st project? If so, how much should I charge for the strategy phase? (I am afraid of high prices and I am aiming to charge $1500 for a brand identity design) thank you a ton! I have your brand strategy workshop template and I LOVE IT!!

[ewvasquez]

My company recently went through Strategic Planning with a consultant (without me, their Brand Manager). Some of this work overlaps and though we need to do a lot of this stuff still, I don't want to duplicate work the organization has already done. Seems there is some sorting to do or some blanks to pre-fill before beginning. I'm looking to help them develop a new brand by 2023 (we have a centennial in 2022). Do you have any advice?